Archive for newspaper
Newspaper Digital Audience Peaks
Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is ... Read More
2016 Advertising Planbook
Get ready for 2016 and beyond with the latest edition of the Advertising Planbook, exclusively for NMA members! Advertising can be a critical component to marketing ... Read More
Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users
Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Launched over a ... Read More
How Publishers Can Use Lionshare, a Digital-Media Planning Tool
The Donald W. Reynolds Journalism Institute (RJI), based in Columbia, Missouri, ... Read More
Why Newspapers are Important During Election Season
If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things straight. For decades, newspapers have gathered ... Read More
2015-16 Political Ad: Elections and Newspaper Media
As the 2016 political campaigning season heats up, we are providing members with a new political ad to run in your publications. The ad contains ... Read More
2015 Circulation Facts, Figures & Logic
A Resource for Circulation Performance Standards and Industry Trends Circulation Facts, Figures & Logic has become an essential publication that publishers and circulation executives rely ... Read More
How to Leverage Data and Analytics to Grow Audience Revenue
This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. This ... Read More
Executive Summary: Across Platforms, 7 in 10 Adults Access News
Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America ... Read More
Newspaper Carrier Hall of Fame
Many former newspaper carriers have achieved great success in business, entertainment, politics and the press ... Read More
