Archive for news
Print Ads Remain Valuable Assets for Publishers and Advertisers
Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and ... Read More
Five Key Takeaways from Digital Media North America
Last week, the World Association of Newspapers and News Publishers (WAN-IFRA) hosted the first-ever Digital Media North America (DMNA) conference in New York City, partnering ... Read More
Pennsylvania’s Observer Publishing Company Joins the Alliance
As small-town papers try to compete against the internet and the negative impacts of fake news, they’re looking for new ways to fight for their ... Read More
Alliance Celebrates International Newspaper Carrier Day
In the wee hours of the morning, with the sun still tucked behind the horizon, newspaper carriers across the country load up cars and trucks ... Read More
Fake News Remains Top Industry Concern in 2017
Fake news has become an unfortunate part of the media landscape, spreading wildly and being shared on every social media platform. But fake news isn’t ... Read More
Local News Tops National Media in Trustworthiness
Some good news for newspapers: People still trust their local news outlets. At a time when trust in the news media has been waning and ... Read More
Coalition for Better Ads Releases Initial Better Ads Standards
The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences ... Read More
Millennial Reading Habits
Watching a 25-year-old walking down the street glued to his smartphone, you might assume that he’s looking at a frivolous Instagram post or passively scrolling ... Read More
Global Online Media Leaders Join Forces to Improve Consumer Ad Experience
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards Leading international trade associations and companies involved in online media are ... Read More
