News Take Episode 109: The State of Advertising and Local News
On this episode of News Take, Alliance President & CEO David Chavern talks with Gordon Borrell, founder of Borrell Associates about the state of advertising and local news.
native advertising
New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers
Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising.
How To: Price Your Native Advertising Offerings
After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific
How To: Create Better Branded Content
Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or
FTC Issues Policy Statement on Native Advertising
The Federal Trade Commission issued an Enforcement Policy Statement on Deceptively Formatted Advertisements on December 22, 2015. The Policy Statement