In this webinar, the News Media Alliance and the American Press Institute (API) will present 2017 research from the Alliance on how data can be used to grow digital subscriptions, and API’s recently released “Paths to Subscription.”
Digital advertising and technology company AdCellerant is upping their game with an all-in-one digital marketing platform for media companies, UI.Marketing. A past Accelerator Pitch winner (2016) for its innovative advertising technology platform, AdCellerant has gone on to achieve great success in the ad tech/digital marketing arena, with a selection of top news media organizations among their clients.
According to Pew Research Center, approximately 67 percent of American adults get at least some of their news from social media. So if you want your news to be what people are looking at, you need to find them where they are. That means, yes, tweeting.
As simple as Twitter may seem, it’s not entirely intuitive how journalists should use it. Should it be used as a self-promotion tool? A way to crowdsource stories? A way to engage with readers? A way to have fun? The journalists who are most successful on Twitter use it for all of those things, and move seamlessly between those modes of engagement. We look at those journalists and what you can learn from their use of the social media platform.
Members of the news media industry are invited to attend the Digital Media North America Conference in New York City on June 26-27.
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