data

Advertising, Advertising-RT, Audience-RT, Research & Tools

COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?

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Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news outlets. However, even as these news outlets have received renewed attention from readers, their staffs are grappling with how to continue delivering critical news with reduced revenue and resources resulting from the crisis.

Journalism, News Impact Project

Webinar Recap: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage

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In a webinar with the American Press Institute’s Metrics for News team, we discussed which measures of engagement to focus on (hint: not just pageviews) and how to define success. Through a series of 11 lessons on using metrics for newsroom change (gathered from the Metrics for News team’s work with 100+ newsroom partners), participants learned how to prioritize which metrics they track and tips for leveraging the data-collection tool(s) they already use.

Copyright-D - DO NOT USE, Digital, Tech Platforms-D - DO NOT USE

Google News Shutdown in Spain Was Not as Bad as Google Would Have You Believe

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For years, critics have attempted to make the case for why the EU should not adopt a similar copyright law. And for years, we’ve heard otherwise from our European colleagues. To better understand the impact of the closure of Google News in Spain, we recently spoke with our European colleagues and reviewed publicly available website data.

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