Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the driver for regularity and loyalty, rather than more subscribers or page views.
After Mastercard recently announced a new draft policy aimed at reigning in misleading “negative option” campaigns, the Alliance informed Mastercard of the potential for the policy to hurt newspapers’ efforts to grow subscription revenue. The Alliance successfully convinced the credit card company to revise its policy so as not to bring newspapers into the scope of the new rules.
For most companies, building a culture that fosters customer relationships does not come easy. Here are some ideas for developing relationships.
