Webinar: The Nuts ‘N Bolts of AAM Brand View
This second session will include a walk-through of the steps of creating a Brand View profile and the process that worked best for two of our major news media companies.
AAM
Webinar: AAM Brand View: Positioning Your Products for Tomorrow
This webinar will examine how news media companies can optimize the AAM Brand View interface for reporting on their products and audience to advertisers.
mediaXchange 2017: Monetizing with High Integrity Metrics
At mediaXchange 2017, Dr. Augustine Fou, Independent Ad Fraud Researcher went into the problem of ad fraud and the trust problem it is creating.
News Media Companies Have Quality on Their Side
The Alliance for Audited Media has launched its Quality Certification program, another opportunity for news media publishers to differentiate on quality.