STRATEGY & OPERATIONS
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Latest Articles
News Advertising Panorama Ads
Download our new ads using data from the News Advertising Panorama on how print advertising prompts action and digital news audience growth ... Read More
New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers
Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More
Vote for Your Favorite New(s) Idea
It's time for Alliance members to vote for their favorite New(s) Idea. The grand prize winner will get a dedicated webinar with Alliance members to present their New(s) Idea in 2019! ... Read More
New Study Explores Why Tech Isn’t Always the Answer to News Media’s Problems
A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and committing to their own strengths, stating that “relentless, high-speed pursuit of technology-driven innovation could be almost as dangerous as stagnation.” ... Read More
New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality
This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content ... Read More
Membership May Be the Next Best News Media Revenue Model
Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of The Membership Economy, there’s a third option: membership ... Read More
