RESEARCH & TOOLS

Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

News Impact Project
Index of Impactful News
News Advertising Panorama
Journalism Grants Directory

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

View All Advertising Audience Sales & Marketing Strategy & Operations Technology

 

Latest Articles

Report: Minority-Owned Media and the Digital Duopoly
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Report: Minority-Owned Media and the Digital Duopoly

Minority-owned news outlets occupy an important place in American journalistic history, and their continued survival – as well as the addition of new outlets – is threatened by the digital platforms’ anticompetitive practices. This report investigates how the digital Duopoly’s dominance in the digital advertising ecosystem has impacted news outlets ... Read More
Big Game Ad
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Big Game Ad

Download our ad for members promoting news media as the best place to advertise foods and beverages for the Big Game ... Read More
Diverse group of men and women sitting on a couch reading different forms of media - a newspaper, laptop, tablet, phone
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Call for Nominations: 2021 John P. Murray Audience Development Award

Nominate your news organization now for the 2021 John P. Murray Award for Excellence in Audience Development ... Read More
Give a Subscription to Your Local Newspaper Ad: News Impact Project
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Give a Subscription to Your Local Newspaper Ad: News Impact Project

The News Media Alliance has produced an ad to run in your publications this holiday season to promote giving a gift subscription to your news publication ... Read More
2021 Holiday Shopping Ad
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2021 Holiday Shopping Ad

Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your news outlet for that information ... Read More
2021 International Newspaper Carrier Day Ad
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2021 International Newspaper Carrier Day Ad

The News Media Alliance has produced 2021 International Newspaper Carrier Day ads for use during National Newspaper Week and on International Newspaper Carrier Day ... Read More
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NEWS MEDIA ALLIANCE

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