Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Lindsey Loving / March 5, 2020

Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts

Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater client that needed help reaching newcomers and engaging its base of theater enthusiasts. The theater was looking for a solution that included compelling promotions that ... Read More

Anjanette Delgado / February 19, 2020

Why Designing for Impact Can Lead to New Jobs in Journalism & New Ways of Working

Focusing on the impact journalism has doesn't only affect the community, but the newsroom, as well. Guest blogger Anjanette Delgado discusses how a focus on impact can create new roles for journalists, and new ways of thinking about how we run our newsrooms ... Read More

Staff / February 18, 2020

News Media Alliance Announces Recipients of John P. Murray Award for Excellence in Audience Development

The News Media Alliance has named the (Fort Collins) Coloradoan, The Post and Courier (Charleston, SC) and the Chicago Tribune as the recipients of the 2019 John P. Murray Award for Excellence in Audience Development ... Read More

Paul J. Boyle / February 6, 2020

Paper Revolution Ad

Paper recovery for recycling is a national success because of millions of Americans' commitment to recycling at home, work and school. Newspaper recycling is a big part of this overall success; nearly 70 percent of newspapers are recycled into new newsprint, boxboard and other products ... Read More

Anjanette Delgado / February 4, 2020

Designing for Impact: An Experiment and Two Discoveries

While all journalism makes an impact, not all journalism is designed with impact in mind. Guest blogger Anjanette Delgado explored what would happen if journalists considered their impact during the process of researching and writing their stories, and how that can play out for the reporters and the community they ... Read More

Rebecca Frank / February 3, 2020

Alliance Insiders Share Insights Into 2020’s Top Issues

With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to ... Read More

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