Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / January 13, 2020

Big Game Ad

Download our ad for members promoting news media as the best place to advertise foods and beverages for the Big Game ... Read More

Staff / January 13, 2020

7 Tips for Tracking Your Impact

Knowing your page views and monthly uniques is important, but so is being able to show that your investigative work inspired a change in the law or got the shady pol ousted. So let’s track that change and see if we can understand more about what the triggers are ... Read More

Lindsey Loving / January 9, 2020

Alliance Resources to Get Started on the Right Foot in the New Year

It’s a new year, which signifies new beginnings, a fresh start and the setting and attaining of new goals, both personally and professionally. As you are charting your plans for 2020, as a news industry professional and as a member of the News Media Alliance, remember to utilize the Alliance’s ... Read More

Staff / January 7, 2020

Getting a Grant: How, Where and Why to Apply for Journalism Funding

The News & Observer (Raleigh, NC) has developed guidelines for seeking funds and a “living” directory of journalism grants ... Read More

Rebecca Frank / December 4, 2019

Highlighting News Publisher Success in the AIC

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from each other’s success and creativity ... Read More

Staff / November 13, 2019

News Impact Project Submissions

Calling all newsrooms and journalists! We need your help to help demonstrate the positive impact local news has on communities for a new Alliance program called the News Impact Project. We're assembling an index of impactful stories that provides compelling evidence of the critical work your organization is doing to ... Read More

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