Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / May 4, 2020

User Guide: Pulse Research COVID-19 Impact Shopping Survey

Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our strong suggestions to leverage this intelligence now ... Read More

Rebecca Frank / April 20, 2020

Fixing Online Advertising and News: A Matter of Life and Death

This post appears on Medium - click here to read the full article. Below is a short excerpt. As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ ... Read More

Rebecca Frank / April 14, 2020

Member Exclusive: Alliance Discussion of Print Operations, Including Cutting Print Days

On Tuesday, April 14, the News Media Alliance Operational Working Group was joined by Ken Harding of FTI Consulting, who shared what his team has learned about reducing print days and what lessons they are able to share for organizations considering making these transitions.  ... Read More

Staff / April 10, 2020

Guest Post: Politics and Policy in the Age of Pandemic

Lobbying firm Mehlman Castagnetti Rosen & Thomas today released an analysis of how the novel coronavirus pandemic will impact policy and politics in the coming months and years, "Politics & Policy in the Age of Pandemic." The analysis, prepared by Bruce Mehlman, looks at the country's preparedness leading up to ... Read More

Rebecca Frank / April 8, 2020

COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?

Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news outlets. However, even as these news outlets have received renewed ... Read More

Staff / April 7, 2020

#AloneTogether Ad PSAs – Ad Council

The News Media Alliance has partnered with the Ad Council to bring print and digital PSAs for newspapers' use to help raise awareness about the importance of practicing social distancing during the coronavirus/COVID-19 pandemic ... Read More

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