Alliance Research-RT

News media and magazines are still the gold standard for advertisers looking to reach affluent, influential audiences, a new report by the News/Media Alliance finds ... Read More

The 2025 Market Report offers NMA members and advertisers an analysis of the size, composition, and spending habits of the news media and magazine audiences ... Read More

Heavy magazine readers are a force when it comes to their influence on social media and with family, friends, and neighbors on their shopping and purchasing decisions, making them an important audience for advertisers, according to a new report released ... Read More

The News/Media Alliance Magazine Audience: Influential, Engaged, and Action-Oriented 2024 Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions ... Read More

The 2024 Magazine Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions, including the latest data from MRI-Simmons ... Read More

This week, the News/Media Alliance released the results of a first of its kind public opinion survey on artificial intelligence and its implications on society, intellectual property rights, and the need for regulatory oversight ... Read More

Hundreds of millions of adults read news and magazine media each week. That finding and many others can be found in the newly released News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching ... Read More

This Q&A provides additional background information and answers to common questions about the News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences ... Read More