Archive for Alliance Research-RT

Twenty-Somethings Share What Would Get Them to Pay for News
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Twenty-Somethings Share What Would Get Them to Pay for News

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
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The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to ... Read More
Report: Connecting the Dots: Digital Subscriptions - Media Subscribers' Motivations & Preferences
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Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
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News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is ... Read More
What's Next: Digital Subscriptions
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What’s Next: Digital Subscriptions

While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More
FAQs About the News Advertising Panorama
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FAQs About the News Advertising Panorama

Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how ... Read More
News Advertising Panorama Showcases Value of News Media Audience for Advertisers
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News Advertising Panorama Showcases Value of News Media Audience for Advertisers

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News ... Read More
Webinar: The Power of the News Reader: Highlights from the News Advertising Panorama
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Webinar: The Power of the News Reader: Highlights from the News Advertising Panorama

Join this exclusive, member-only webinar to learn about the newest Alliance member resource, the News Advertising Panorama, a tool to help publishers tell the most ... Read More