Archive for Digital

mediaXchange 2017: Algorhythm
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mediaXchange 2017: Algorhythm

MediaXchange 2017 kicked off on Monday morning with a keynote address from Mitch Joel, President of Mirum ... Read More
mediaXchange 2017: Monetizing with High Integrity Metrics
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mediaXchange 2017: Monetizing with High Integrity Metrics

At mediaXchange 2017, Dr. Augustine Fou, Independent Ad Fraud Researcher went into the problem of ad fraud and the trust problem it is creating ... Read More
Video Lab West
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Video Lab West

McClatchy took an important step in investing the future of video storytelling by opening Video Lab West in Sacramento ... Read More
News in a snap: Snapchat’s evolution from social app to content platform
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News in a snap: Snapchat’s evolution from social app to content platform

Snapchat has evolved into a platform where news outlets are producing original news content – sometimes exclusively for Snapchat – to report stories in new ... Read More
Announcing the 2017 Accelerator Pitch Winners
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Announcing the 2017 Accelerator Pitch Winners

The News Media Alliance today announced the four winning media startups that will participate in the 4th annual Accelerator Pitch Program at mediaXchange 2017 ... Read More
5 Answers with Mitch Joel
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5 Answers with Mitch Joel

Meet mediaXchange speaker Mitch Joel, media hacker and digital marketing rock star ... Read More
Building a Story, Literally
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Building a Story, Literally

A team at Tampa Bay Times used Legos to illustrate a confusing transportation plan ... Read More
Facebook Journalism Project: The first step of a long journey
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Facebook Journalism Project: The first step of a long journey

Facebook serves as the front page for millions of viewers. It is time we treat this front page with the seriousness editors have applied to ... Read More
The spectrum of SMS
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The spectrum of SMS

Many news outlets are experimenting with SMS reporting — gathering news via text message or even texting their readers directly so that news will live ... Read More
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News/Media Alliance Survey Reveals Support for AI Companies to Compensate Publishers Learn more