Archive for Audience-RT
mediaXchange 2016 Presentation: API Research
Tom Rosenstiel and Trevor Tompson, vice president at The Associated Press-NORC Center for Public Affairs Research, presented findings from research intended to bring an understanding ... Read More
mediaXchange 2016 Presentation: Designing a Paper
The imminent end of the newspaper homepage is often predicted, but Dr. Mario Garcia predicted that it will be replaced by "thousands of front pages" ... Read More
mediaXchange 2016 Presentation: Changing the Culture
One of the greatest challenges newspapers continue to face is changing the culture of the newsroom. At Monday’s MediaXchange session, co-sponsored by ASNE, three newspaper ... Read More
mediaXchange 2016 AP Presentation
While it’s unusual to have two competitive primary campaigns this late in the election season, the results will ultimately come down to one thing, Associated ... Read More
Mobile at a ‘Tipping Point’
Watch: Full Session Video (member log-in required) With mobile news consumption now far outpacing traditional desktop traffic, mobile represents a $50 billion—or perhaps even larger—opportunity ... Read More
Keynote: Marty D. Baron, Executive Editor, The Washington Post
Watch: Full Session Video (member log-in required) The Washington Post’s Executive Editor, Marty Baron, declared that the time for mourning is over. “We have to ... Read More
mediaXchange 2016 Panel: Evolution of Local News
When asked by a mediaXchange attendee how best to serve the unpleasant stories that nobody really wants to read, the boring, but important ones, Jim ... Read More
AdCellerant Allows Newspapers to Have ‘Full Control’ Over Digital Marketing Campaigns
Part of a Series Featuring NAA's 2016 Accelerator Pitch Program Winners In 2016, spending on digital advertising in the United States is projected to grow ... Read More
Attracting New Audiences and Engaging Readers
Audience Development Symposium at NAA mediaXchange 2016 Download the full Program here: 2016 Audience Development Symposium Program Register today to reserve your seat! Sessions will ... Read More
David Chavern: Preview of NAA mediaXchange 2016
We are just a few days away from NAA mediaXchange 2016, and I hope you are looking forward to it as much as I am! ... Read More
