Attracting New Audiences and Engaging Readers

  • Lindsey Loving
  • 04.15.2016

Audience Development Symposium
at NAA mediaXchange 2016

Download the full Program here: 2016 Audience Development Symposium Program

Register today to reserve your seat!

Sessions will focus on the following topics:

1. Building a Digital Audience – Mobile Focus –Develop a better understanding of programs and products to increase mobile access to newspaper content with the cutting edge techniques developed and tested at the Washington Post. Mark Smith, Editor Mobile Web and Christopher Meighan, Director Emerging News Products will be the opening presenters.

2. Successful programs improve print reader engagement with the newspapers digital products. Strategies and Tactics to build reader engagement, frequency and retention and programs to improve retention & build loyalty among home delivery subscribers. And how to make good use of data to acquire and retain subscribers and improve engagement across platforms.

4. Rapid Fire Ideas Session Gets a little bit of everything with the successful program covering Revenue to Expense to Home Delivery / Digital and Single Copy. Look for the effective direct response programs that are essential today to achieving the goals within the topics above.

5. Programs to Build Audience Across Platforms

6. An Integrated Loyalty Program

7. A Visit to Virtual Reality

8. Generate Additional Revenue from Readers – First-hand reports on successful execution of productive strategies to generate additional reader revenues. This will include pricing strategies, renewals and added products and services.

Plus… in those topics the interactive discussions we will address:

  • How to make good use of data to acquire and retain subscribers and improve engagement across platforms.
  • How to sell and get readers to use the digital products
  • Effective direct response is generic and essential today to achieving most of the goals within the topics above.
  • How to move print readers to more fully utilize your digital products.
  • Identifying the most productive strategies to generate additional revenues from readers.
  • Successful programs to improve print reader engagement with newspaper digital products.
  • First hand reports on successful execution of productive strategies to generate additional revenue from readers.
  • Successful strategies & execution of programs to improve retention & build loyalty among home delivery subscribers.

Register today to reserve your seat!

The Audience Development Symposium is open to all NAA mediaXchange 2016 full conference attendees (Check the box for Audience Symposium at the time of registration).
To attend the symposium only, the cost is $295.

ABOUT THE AUTHOR

  • Lindsey Loving
Lindsey is the Communications Manager for the News Media Alliance. Prior to joining the Alliance, she led communications for a food and nutrition nonprofit in Washington, D.C. for over eight years.