Author Archive for Staff
Webinar Recap: Maximizing Newspaper Political Advertising
Political ad spending is projected to hit a new record of 11.4 billion this year – up from 2015's $5 billion, according to The United ... Read More
Webinar: Maximizing Newspaper Political Advertising in a Record Spending Year
Presenter: John Kimball, Managing General Partner, Kimball Group The 2016 General Election is about much more than who becomes the next president. With nearly 75 percent ... Read More
5 Answers with Stacy Lynch
Stacy Lynch is the Senior Director of Audience Analytics, Atlanta Journal-Constitution/Cox Media Group. Lynch and her team provide audience analytics that uses transactional data, web ... Read More
Newspapers get Support from Temple University to Improve Digital Practices
Temple University’s School of Media and Communication has launched a project that will support four legacy newspaper newsrooms as they identify ways to improve their ... Read More
Retail Sales Report Analysis: Q3 2015
% Based on Comparable Store Sales Best Buy: Same-store sales +0.5% Sales were hurt by declining purchases of mobile phones, tablets, cameras, TV and computers ... Read More
6 Reasons Newspapers are the Elected Media Platform for Loyal Voters
For certain local news and information, there is just no comparison to the value of the local newspaper ... Read More
Webinar Recap: Digital Video – Best Practices and Monetization
In the last few years, our consumption of online video has risen dramatically in every form. A full 34 percent of adults spend five and ... Read More
Webinar: Mitigating the Impact of Ad Blocking
Presented by Rusty Coats, Executive Director of the Local Media Consortium, with a panel of industry expert: Tom Sly, VP of Digital Revenue, EW Scripps ... Read More
