Taxes & Advertising Compliance

TAXES & ADVERTISING COMPLIANCE

Taxes on Digital Ads and the Use of Personal Data: The Alliance works to exempt news media entities from taxes on digital advertising or the use of personal data. These revenue lines are appealing to lawmakers as levies on platforms, but they have a disproportionate impact on a key source of publishing revenue and impose severe pass-through costs on local businesses and nonprofits who advertise with news publishers. As a model bill, Maryland’s digital ad tax explicitly exempts news media entities.

Advertising Deductibility: Advertising is vital to the economic stability of the news and magazine media industry and a critical resource in support of high-quality, original journalism. The consequences of changing the current treatment of advertising would ripple through the entire economy from media companies, advertisers, and their agencies to the multitude of industries that depend on advertising to move their products and services. Through our leadership with The Ad Coalition, the Alliance works to ensure lawmakers recognize the impact of advertising on job and economic growth, which depends on the continued ability to deduct advertising costs as “ordinary and necessary” business expenses.

Advertising Compliance: The Alliance actively monitors compliance obligations in advertising across a broad array of issues. From Federal Trade Commission rulemaking to state legislation, the Alliance advocates for preserved access to a key source of revenue that sustains the work of publishers.

News/Media Alliance members can receive regular updates on tax and advertising compliance issues by contacting membership@newsmediaalliance.org.

Latest Articles

Staff / June 13, 2019

Statement: Order Against Adept Management for Deceptive Direct Mail Practices

The News Media Alliance applauds the FTC for pursuing the case against Adept Management and protecting newspaper subscribers across the country ... Read More

David Chavern / May 24, 2019

CEO Statement: Indictment of Julian Assange

Regardless of whether or not Julian Assange is a “journalist,” the May 23 indictment of Assange crosses a clear constitutional line. In the 102-year history of the Espionage Act, the United States has never deployed that Act to punish the publication of information.  An interpretation of the Espionage Act to criminally ... Read More

David Chavern / March 13, 2019

CEO Statement: Introduction of the Journalist Protection Act

The News Media Alliance applauds Senators Richard Blumenthal (D-CT), Robert Menendez (D-NJ) and Representative Eric Swalwell (D-CA) for bicameral introduction the Journalist Protection Act ... Read More

Staff / December 19, 2018

News Media Alliance Strongly Opposes DOL Proposal to Remove Print Newspaper Requirement for Employment Notices

The Alliance today filed comments opposing the Department of Labor’s and the Department of Homeland Security’s proposals to eliminate the requirement that employers notify U.S. workers of available positions through printed advertisements in Sunday newspapers and replace them with website ads ... Read More

David Chavern / November 29, 2018

Statement: Facebook’s Exemption of News Organizations from Its Political Ad Policy

We are very pleased to learn of Facebook’s announcement that news organizations will be exempt from its political ad policy ... Read More

David Chavern / August 30, 2018

Statement: Twitter’s New Political Advertising Policy

We are pleased that Twitter’s new political advertising policy recognizes the role of journalism as the “fourth estate” of civic society, rather than as political advocacy ... Read More

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