- Lindsey Loving
Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information. In fact, 63 percent of Americans rate local newspaper ads as the most effective way to plan their Black Friday shopping, according to Nielsen.
We want to help you capitalize on this advantage by positioning your paper with advertisers, readers and media as the Ultimate Holiday Shopping Guide, with special deals and consumer engagement numbers to prove it. The NAA Ultimate Holiday Shopping Guide Program is designed to help drive sales through a two-pronged approach focusing on both paid and earned media that targets consumers and advertisers.
To participate in the NAA Ultimate Holiday Shopping Guide Program, download the advertising and media outreach materials below.
Please contact NAA Communications Manager Lindsey Loving with questions about NAA’s Ultimate Holiday Shopping Guide Program resources.
NAA Black Friday Resources:
NAA has developed the following resources for your use in promoting Black Friday deals in your Thanksgiving edition:
1) A customizable Black Friday ad in ¼-page, ½-page and full-page sizes, as well as web banners, which can be utilized in print, digital and mobile formats
– We’ve provided full-color, partial color and black-and-white versions of each size of the ad. You can customize the box at the bottom with your newspaper’s offering, logo and/or contact information.
Black Friday Ad
Click on the links below to download the PDF* and/or JPEG files.
*Having trouble downloading the PDF? Right-click and select “Save As”, then choose “All Files” and make sure the file name has “.pdf” as the extension (if it says “.ashx”, delete it and replace with “.pdf”).
Full-page Black Friday Ads (PDF):
Quarter-page Black Friday Ads (PDF):
Black Friday Banner Ads (JPEG):
(Full-color shown above)
2) Sample talking points and email template for media outreach
– For additional exposure to local businesses and shoppers, we recommend conducting targeted media outreach with local broadcast stations and morning shows to demonstrate the great deals and savings offered only in the Thanksgiving Day paper.
Black Friday Talking Points
Interesting facts about Black Friday and holiday shopping, including average holiday gift spending; use of coupons; percentage of shopping done online or at local businesses; as well as talking points about the value of newspapers to shoppers and advertisers.
Black Friday Media Outreach Template
Pre-crafted, customizable email pitch to send to your local broadcast stations.