Archive for Publisher
Mastercard, With Its Negative Option Policy, Does Not Intend to Cover Newspapers
After Mastercard recently announced a new draft policy aimed at reigning in misleading “negative option” campaigns, the Alliance informed Mastercard of the potential for the ... Read More
Q&A: Transitioning to PDF Newspaper Filing
In January 2018, the Copyright Office announced the final rule approving the transition from microfilm to PDF format for group newspaper registrations with the Copyright ... Read More
News Media Alliance Calls for Legislation to Address Digital Duopoly Impact
Today, the News Media Alliance – representing almost 2,000 news organizations – called on Congress to allow publishers to negotiate collectively with dominant online platforms ... Read More
Industry Spotlight: Eileen Carron
Her accomplishments reach beyond journalism; she is an artist, lawyer, pilot and philanthropist. Eileen Carron is recognized as the longest currently-serving editor and publisher. She ... Read More
30 Under 30 with Josh Peterson
Josh Peterson started at The Manchester Times as a stringer for sports when he was 19 years old. At 23 years old, he received an ... Read More
30 Under 30 with Joe Martin
Joe Martin has come a long way. He is two years out of school and on NAA’s Top 30 Under 30 list. He came from ... Read More
Sell the Good Beer: Advertising-centric vs. audience-centric products
This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. ... Read More
How to Leverage Data and Analytics to Grow Audience Revenue
This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. This ... Read More
