Newspaper Digital Audience Peaks
Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult […]
news media
2016 Advertising Planbook
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Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users
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How Publishers Can Use Lionshare, a Digital-Media Planning Tool
The Donald W. Reynolds Journalism Institute (RJI), based in Columbia, Missouri,
Why Newspapers are Important During Election Season
If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things straight.
2015-16 Political Ad: Elections and Newspaper Media
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How to Leverage Data and Analytics to Grow Audience Revenue
This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps
Executive Summary: Across Platforms, 7 in 10 Adults Access News
Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America assesses the latest data on consumption from Scarborough Research, which surveys some 206,000 U.S. adults.