Debunking the “Newspapers are Dying” Idea
Published in honor of National Newspaper Week, October 2-8, 2016 Imagine waking up in a world without newspapers. “Ha!” You […]
Business
New Business Models for Media Companies
Changes in the way we consume news have affected all aspects of media. Innovation in business models, products and pricing
Native Advertising on the Local Scale
In 2014, The New York Times ran a 1,500 word article about women inmates. The graphics, video and audio components
How U.S. News Outlets are Focusing on Global Audiences
By Kaitlin Jansen, Special to the News Media Alliance The digital age is nothing new, and the internet allows people
Establish a Culture that Grows Relationships
For most companies, building a culture that fosters customer relationships does not come easy. Here are some ideas for developing relationships.
Innovations to Reduce Subscriber Churn
Deciding how to divide a limited budget between advertising and audience building is a constant challenge for publishers. Although many
Newsletter Serves As City Guide
Ted Williams saw opportunity where others didn’t, and now he is at the helm of a successful and growing local
FCC Longs for the Days of Bell Bottoms
At the end of June, the head of the Federal Communications Commission (FCC) announced a proposal that would keep in
FCC Longs for the Days of Bell Bottoms
At the end of June, the head of the Federal Communications Commission (FCC) announced a proposal that would keep in
Media Coalition Celebrates Signing of FOIA Reforms Into Law
The FCC decision regarding media cross ownership is deeply disappointing, as a ban is “no longer in the public interest.”