Marty Baron to Deliver mediaXchange Opening Keynote on the Future of News
This April, 1,000 members of the news media industry will descend on Washington, DC for the Newspaper Association of America’s […]
audience
NAA Roundup
Member Announcements: Gannett launches branded content studio for USA Today Network (USA TODAY) The new branded content studio, GET Creative,
Newspapers Earn Revenue with TicketSauce
In recent months, major companies such as Ticketfly, owned by Pandora, and Ticketmaster have been making moves to gain market
NAA Roundup
Member Announcements: The New York Times Announces First Recipients of David Carr Fellowship (New York Times) The 2016 New York
Advertising, Audience-RT, Research & Tools
You Know That You Still Read a Newspaper, Right?
I find that people get very confused by the term “newspaper”. I actually had a very high-ranking public official say
NAA Roundup
NAA Roundup is a weekly blog post featuring NAA member announcements and staff changes; NAA announcements; what’s on our reading
Advertising, Audience-RT, Research & Tools
Knowledge is Power – So Why Would We Want to Block Access
The phrase “knowledge is power” has a long and impressive pedigree. Its first recorded use was in the 7th Century
No Longer Just for Tweets?
According to several sources, Twitter plans to expand its character limit to 10,000, trading the platform’s hallmark 140-character limit for
Advertising, Audience-RT, Research & Tools
Why Political Ads on TV Stink
We are quickly entering the political crazy season (I gave up calling it “silly” because the situation is much too
Newspaper Inserts Drive Consumers to Action
Recent independent research reveals that newspaper inserts continued to drive traffic