Archive for audience
Webinar Recap: Mobile Trends & The Changing Face of Retail
In today's rapidly growing digital space, newspapers have a tremendous opportunity to boost advertising sales by focusing on mobile commerce. Retailers are looking to increase ... Read More
With Dimples, Newspapers Save Printing Money
Part of a Series Featuring the 2016 Accelerator Pitch Program Winners The Average Joe reading the paper can't see them, but they are there: thousands of ... Read More
mediaXchange 2016: Ad Blocking
A 2015 report by Adobe and PageFair estimates that $21.8 billion in ads were blocked last year. Meanwhile, half the reporters in the newsroom are ... Read More
Covering the White House
Watch: Full Session Video (member log-in required) When Michael McCurry worked as White House Press Secretary, he said social media was taking the reporters out ... Read More
mediaXchange 2016 Panel: Follow the Money
Now that mobile is rapidly surpassing desktop usage, publishers need to focus on helping their “second customers”—advertisers—connect to customers across all platforms ... Read More
mediaXchange 2016 Presentation: API Research
Tom Rosenstiel and Trevor Tompson, vice president at The Associated Press-NORC Center for Public Affairs Research, presented findings from research intended to bring an understanding ... Read More
mediaXchange 2016 Presentation: Designing a Paper
The imminent end of the newspaper homepage is often predicted, but Dr. Mario Garcia predicted that it will be replaced by "thousands of front pages" ... Read More
mediaXchange 2016 Presentation: Changing the Culture
One of the greatest challenges newspapers continue to face is changing the culture of the newsroom. At Monday’s MediaXchange session, co-sponsored by ASNE, three newspaper ... Read More
mediaXchange 2016 AP Presentation
While it’s unusual to have two competitive primary campaigns this late in the election season, the results will ultimately come down to one thing, Associated ... Read More
