Arlington, VA – Today, hundreds of news publishers launched the “Support Responsible AI” ad campaign, which calls on Washington to make Big Tech pay for the content it takes to run its AI products.
To view all ads in the campaign, click HERE.
Right now, Big Tech is stealing the creative work of others, using it without permission or fair compensation to build AI products. America’s creative industries are part of what make this country great, and stealing American content ends up hurting everyone. This is particularly true when generative AI reduces traffic and engagement to original content sources, threatening the livelihood of creators, the sustainability of creative businesses, and the ability of communities across America to access reliable and high-quality content.
The ad campaign, which will run in hundreds of news publications and digital outlets across the country this week, has three key asks:
- Require Big Tech and AI companies to fairly compensate content creators.
- Mandate transparency, sourcing, and attribution in AI-generated content
- Prevent monopolies from engaging in coercive and anti-competitive practices.
“America’s creative industries invest significant resources to provide quality content that benefits users and society,” said Danielle Coffey, President and CEO of the News/Media Alliance, “but that investment relies upon centuries-old IP protections that exist to incentivize the creative process. We must continue to protect American creators from exploitation and abuse by Big Tech and AI companies.”
“Right now, Big Tech and AI companies are using publishers’ own content against them, taking it without authorization or compensation to power AI products that pull advertising and subscription revenue away from the original creators of that content. The news media industry is not anti-AI – many companies and creators use AI tools in their work. Rather, we seek a balanced ecosystem where AI is built responsibly, providing return to the quality content that fuels its intelligence and drives international competitiveness.”
