Webinar: A Methodical Approach to Merchandising the Newspaper

  • Staff
  • 10.08.2015

Presenters: 

Valecia Quinn, Sr. Regional Sales Manager – Ohio/Kentucky, Gannett Co.

Joann Larkee, Regional Sales Manager –   West Florida, Gannett Co.

In the midst of a challenging year for newspaper retail sales, it’s critical to focus on the merchandising basics with a methodical approach to identify opportunities and maximize the potential of key accounts.

The importance of retail outlets as the primary sales channel for single copy sales means that merchandising at the store level is the key ingredient for sales success.

In this session, Valecia Quinn and Joann Larkee, will outline a disciplined approach to monitor and enhance the effectiveness of key retail outlets and demonstrate success in terms of sales and ROI.  The techniques include both the basics and innovative ideas for effective display and promotional programs.

The presentation will cover:

  • Effective use of merchandisers and how to put metrics in place to measure their effectiveness in building sales.
  • How to identify opportunities to improve sales and work with retailers to enhance displays.
  • Promotional success stories partnering with retailers to meet their needs and optimize sales.
  • How to build a successful sales plan for key accounts and across the market.
  • The importance of “Feet on the Street,” targeting key accounts and the results you can expect form an all-out team effort.

John Murray will open the session and with an update on the current trends based on the data from NAA’s 2015 Circulation Facts, Figures and Logic.

“A Methodical Approach to Merchandising the Newspaper” is the first in a series of new audience and revenue webinars. The topics will address opportunities to increase audiences across platforms through better execution and understanding of reader engagement strategies that work.  The series will combine presenters at individual newspapers and NAA research. The series starts with success stories in the challenging realm of single copy sales and move into reader engagement strategies. All sessions are available at no charge to NAA members.

For more information or any questions, email John Murray. 

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Event Materials

Presenter

Valecia Quinn, Sr. Regional Sales Manager – Ohio/Kentucky, Gannett Co.

Joann Larkee, Regional Sales Manager –   West Florida, Gannett Co.

ABOUT THE AUTHOR

  • Staff
Members of the News Media Alliance staff have contributed to this post.