Caregiver Assistance Ads

  • Lindsey Loving
  • 04.14.2016

Join the Caregiver Assistance Roadblock!

Caregiver Motivating_Color-WEBNAA is partnering with the Ad Council to spotlight CAREGIVER ASSISTANCE, a significant issue that affects millions of your readers. Over 40 million American adults now care for aging parents—an unpaid, 24/7 job that can take a personal toll. These helpers need our support to provide the best care possible. The Caregiver Assistance Roadblock spotlights AARP resources to help aging parents and caregivers alike. A Spanish-language version of the campaign is available and drives Hispanic caregivers to visit AARP’s Spanish Caregiving Resource Center.

How you can use the ads

Harness the power of your print, online and social platforms by supporting the Caregiver Assistance Roadblock throughout the year. The ad sizes offered include full-page and ¼-page broadsheet, as well as strip ads and web banners in color and black & white.

There are 12 PSAs available in PDF and EPS formats. If you would like to customize these PSAs with your newspaper’s logo, please contact Meredith West, Assistant Media Manager at the Ad Council, at 202-331-5052 or mwest@adcouncil.org.

If you have any questions about the ads, please contact News Media Alliance communications manager, Lindsey Loving.

About the Caregiver Assistance Roadblock:

40 Million Americans Caring for Aging Loved Ones Need All the Help We Can Give Them

Caregiver Big Three_FP Color-WEBWe always looked up to our parents. Now that they’re older, it’s time to look after them. In partnership with NAA, the new national Caregiver Assistance Roadblock extends a much-needed helping hand to millions of men and women who look after their older parents. Often sandwiched between caring for their parents and their own children, caregivers’ significant responsibilities can take a toll on their physical, emotional and social well-being.

With extensive media support from newspaper partners like you, the national Caregiver Assistance Roadblock will drive people to AARP’s Caregiving Resource Center for critical advice, tips and tools. A Spanish-language version of the campaign (En Español) is available and drives Hispanic caregivers to visit AARP’s Spanish Caregiving Resource Center.

Caregiver Assistance PSAs:

Ad #1: “Motivating”

PDF Files

Caregiver Motivating_Color-WEBFull Page Broadsheet color PDF (12″ x 21″): Click here

Full Page Broadsheet black and white PDF (12″ x 21″): Click here

¼-page Broadsheet color PDF (10.5″ x 6.25″): Click here

¼-page Broadsheet black and white PDF (10.5″ x 6.25″): Click here

Strip Ad color PDF (12″ x 2″): Click here

Strip Ad black and white PDF (12″ x 2″): Click here

EPS Files

Full Page Broadsheet color EPS (12″ x 21″): Click here

Full Page Broadsheet black and white EPS (12″ x 21″): Click here

¼-page Broadsheet color EPS (10.5″ x 6.25″): Click here

¼-page Broadsheet black and white EPS (10.5″ x 6.25″): Click here

D46659B8892D425380349D23E8D8DBC0.ashxStrip Ad color EPS (12″ x 2″): Click here

Strip Ad black and white EPS (12″ x 2″): Click here

Ad #2: “Big 3” (En Español)

PDF Files

Full Page Broadsheet color PDF (12″ x 21″): Click here

Caregiver Big Three_Color-WEBFull Page Broadsheet black and white PDF (12″ x 21″): Click here

¼-page Broadsheet color PDF (10.5″ x 6.25″): Click here

¼-page Broadsheet black and white PDF (10.5″ x 6.25″): Click here

Strip Ad color PDF (12″ x 2″): Click here

Strip Ad black and white PDF (12″ x 2″): Click here

EPS Files

Full Page Broadsheet color EPS (12″ x 21″): Click here

Full Page Broadsheet black and white EPS (12″ x 21″): Click here

¼-page Broadsheet color EPS (10.5″ x 6.25″): Click here

¼-page Broadsheet black and white EPS (10.5″ x 6.25″): Click here

Caregiver Big Three_Strip-Color-WEBStrip Ad color EPS (12″ x 2″): Click here

Strip Ad black and white EPS (12″ x 2″): Click here

Web Banners:

Please access the tagging instructions here

ABOUT THE AUTHOR

  • Lindsey Loving
Lindsey is the Communications Manager for the News Media Alliance. Prior to joining the Alliance, she led communications for a food and nutrition nonprofit in Washington, D.C. for over eight years.