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Latest Articles


Case Study Template: Advertising Intelligence Center
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Case Study Template: Advertising Intelligence Center

Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The Alliance has created a template to help you get started ... Read More
Ad: Google Uses News Content Without Paying Publishers
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Ad: Google Uses News Content Without Paying Publishers

Google uses news content for its own benefit, but without paying journalists and publishers for their work. Not OK, Google. Download and run the ad ... Read More
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
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Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts

Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater client that needed help reaching newcomers and engaging its base of theater enthusiasts. The theater was looking for a solution that included compelling promotions that ... Read More
Paper Revolution Ad
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Paper Revolution Ad

Paper recovery for recycling is a national success because of millions of Americans' commitment to recycling at home, work and school. Newspaper recycling is a big part of this overall success; nearly 70 percent of newspapers are recycled into new newsprint, boxboard and other products ... Read More
Alliance Insiders Share Insights Into 2020's Top Issues
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Alliance Insiders Share Insights Into 2020’s Top Issues

With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to ... Read More
Big Game Ad
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Big Game Ad

Download our ad for members promoting news media as the best place to advertise foods and beverages for the Big Game ... Read More
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