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Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can be a complicated task. To help member publishers best serve their advertisers, the Alliance has launched the Advertising Intelligence Center (AIC) ... Read More
The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ideas and approaches provided by members and maintained by the Alliance, with accounts of advertising and marketing strategies that really work ... Read More
Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More