Advertising

Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how to best utilize the information it provides, whether you're a publisher or an advertiser ... Read More

When thinking about Thanksgiving, many things may come to mind, including Black Friday. Most American families will spend the week before the holiday reading newspaper ad inserts that promote the big sales and noting all the best bargains to scoop up. We compiled some important facts about the biggest shopping ... Read More

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama, which highlights the benefits and advantages for marketers of advertising in print and digital news media ... Read More

You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they're also politically engaged? 86 percent of the news media audience — or 122 million U.S. adults — is registered to vote. The news ... Read More

Local shoppers want to know where to find the best deals on Black Friday - and they are turning to your newspaper for that information ... Read More

With Lung Cancer Awareness Month coming up in November, now is the perfect time to support the Saved by the Scan public service advertising campaign, brought to you by the American Lung Association’s LUNG FORCE initiative and the Ad Council ... Read More