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Latest Articles


New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers
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New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers

Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More
New(s) Ideas: Recruitology’s MaxRecruit Gives Publishers an Edge with Employers
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New(s) Ideas: Recruitology’s MaxRecruit Gives Publishers an Edge with Employers

With Recruitology’s programmatic job distribution platform, MaxRecruit, news publishers can get ahead of the competition and secure a piece of the recruitment advertising pie ... Read More
New(s) Ideas: Evvnt Helps Local News Publishers Monetize Events with Automated Marketing Calendars
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New(s) Ideas: Evvnt Helps Local News Publishers Monetize Events with Automated Marketing Calendars

Evvnt has found the solution to automating the millions of event listings in print and online, and news publishers can start using it immediately to provide local event marketers and their communities with a valuable service – and open up a new revenue stream ... Read More
FAQs About the News Advertising Panorama
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FAQs About the News Advertising Panorama

Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how to best utilize the information it provides, whether you're a publisher or an advertiser ... Read More
Infographic: The Value of Black Friday Advertisements
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Infographic: The Value of Black Friday Advertisements

When thinking about Thanksgiving, many things may come to mind, including Black Friday. Most American families will spend the week before the holiday reading newspaper ad inserts that promote the big sales and noting all the best bargains to scoop up. We compiled some important facts about the biggest shopping ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
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News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama, which highlights the benefits and advantages for marketers of advertising in print and digital news media ... Read More
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