Advertising

ADVERTISING

Advertising is vital to the economic stability of the news and magazine media industry and a critical resource in support of high-quality, original journalism. The consequences of changing the current treatment of advertising would ripple through the entire economy from media companies, advertisers, and their agencies to the multitude of industries that depend on advertising to move their products and services. The Alliance works to ensure lawmakers recognize the impact of advertising on job and economic growth, which depends on the continued ability to deduct advertising costs as “ordinary and necessary” business expenses.

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Latest Articles


USPS Publishes Planned Price Increases
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USPS Publishes Planned Price Increases

On September 15, the United States Postal Service (USPS) filed a “Schedule and Predictable Rate Changes.” ... Read More
Postal Rates to Increase August 29
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Postal Rates to Increase August 29

On August 24, the DC Circuit denied a petition by the News Media Alliance, the National Newspaper Association, and others to delay the increase in postage rates ... Read More
While Its Finances Improve, USPS Seeks to Squeeze More Revenue Out of Mailers
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While Its Finances Improve, USPS Seeks to Squeeze More Revenue Out of Mailers

USPS just announced proposed postal rate increases that, in some cases, are seven times the rate of inflation. Here are the proposed rates that pertain to newspapers ... Read More
Congress Considers Legislation to Shore-Up Postal Service Finances, But Rising Prices Still Threaten Mailers
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Congress Considers Legislation to Shore-Up Postal Service Finances, But Rising Prices Still Threaten Mailers

Congress is working to improve the financial condition of the Postal Service, which mailers hope will ease pressure on USPS and reduce the need to squeeze revenues from monopoly mailers ... Read More
Publishers Call on President to Use Local Newspaper Advertising to Help Reach Their Goal of 70% Vaccinated by July 4
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Publishers Call on President to Use Local Newspaper Advertising to Help Reach Their Goal of 70% Vaccinated by July 4

The News Media Alliance and the National Newspaper Association sent a letter to President Joe Biden encouraging the Administration to use advertising in local newspapers to help build trust and acceptance of vaccines ... Read More
Higher Rates, Slower Service Highlights USPS 10-Year Plan
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Higher Rates, Slower Service Highlights USPS 10-Year Plan

Postmaster General Louis DeJoy's new ten-year strategic plan for the Postal Service, “Delivering for America,” will impact all users of the postal system, with clear and potentially serious implications for newspaper publishers that rely on the postal system for newspaper delivery ... Read More
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News/Media Alliance Applauds Senate Markup of Journalism Competition & Preservation Act (JCPA), Calls on House to Mark-Up Bill Next Week - Read more