Taxes & Advertising Compliance

TAXES & ADVERTISING COMPLIANCE

Taxes on Digital Ads and the Use of Personal Data: The Alliance works to exempt news media entities from taxes on digital advertising or the use of personal data. These revenue lines are appealing to lawmakers as levies on platforms, but they have a disproportionate impact on a key source of publishing revenue and impose severe pass-through costs on local businesses and nonprofits who advertise with news publishers. As a model bill, Maryland’s digital ad tax explicitly exempts news media entities.

Advertising Deductibility: Advertising is vital to the economic stability of the news and magazine media industry and a critical resource in support of high-quality, original journalism. The consequences of changing the current treatment of advertising would ripple through the entire economy from media companies, advertisers, and their agencies to the multitude of industries that depend on advertising to move their products and services. Through our leadership with The Ad Coalition, the Alliance works to ensure lawmakers recognize the impact of advertising on job and economic growth, which depends on the continued ability to deduct advertising costs as “ordinary and necessary” business expenses.

Advertising Compliance: The Alliance actively monitors compliance obligations in advertising across a broad array of issues. From Federal Trade Commission rulemaking to state legislation, the Alliance advocates for preserved access to a key source of revenue that sustains the work of publishers.

News/Media Alliance members can receive regular updates on tax and advertising compliance issues by contacting membership@newsmediaalliance.org.

Latest Articles


Fact Sheet: Confusing Proposals to Tax Personal Data Threaten Access to Journalism
/

Fact Sheet: Confusing Proposals to Tax Personal Data Threaten Access to Journalism

Taxes on the use of personal data unfairly target news media entities, are difficult and costly for businesses to administer, and disrupt services valued by consumers ... Read More
person typing on computer
/

Alliance Signs Onto Letter Urging Congress to Withdraw Subpoena for Photojournalists’ Records

On December 22, the Alliance signed on to a letter by the Reporters Committee to the congressional committee investigating the January 6th attack on the Capitol. That congressional committee recently issued a subpoena to photojournalist Amy Harris ... Read More
News Media Alliance Urges PRC to Include All Periodicals in Reporting On-Time Delivery
/

News Media Alliance Urges PRC to Include All Periodicals in Reporting On-Time Delivery

The News Media Alliance and National Newspaper Association filed Comments with the Postal Regulatory Commission about its proposed modifications to its performance measurement systems ... Read More
USPS Publishes Planned Price Increases
/

USPS Publishes Planned Price Increases

On September 15, the United States Postal Service (USPS) filed a “Schedule and Predictable Rate Changes.” ... Read More
Postal Rates to Increase August 29
/

Postal Rates to Increase August 29

On August 24, the DC Circuit denied a petition by the News Media Alliance, the National Newspaper Association, and others to delay the increase in postage rates ... Read More
While Its Finances Improve, USPS Seeks to Squeeze More Revenue Out of Mailers
/

While Its Finances Improve, USPS Seeks to Squeeze More Revenue Out of Mailers

USPS just announced proposed postal rate increases that, in some cases, are seven times the rate of inflation. Here are the proposed rates that pertain to newspapers ... Read More
×

News/Media Alliance Calls on FTC, DOJ to Investigate Google’s Misappropriation of Digital News Publishing, Stop Expansion of Generative AI Overviews Offering - Read more