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Advertising is vital to the economic stability of the news media industry and a critical resource in support of high-quality, original journalism.  The News Media Alliance works to ensure lawmakers recognize the impact of advertising on job and economic growth, which depends on the continued ability to deduct advertising costs as “ordinary and necessary” business expenses.

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Latest Articles


Congress Considers Legislation to Shore-Up Postal Service Finances, But Rising Prices Still Threaten Mailers
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Congress Considers Legislation to Shore-Up Postal Service Finances, But Rising Prices Still Threaten Mailers

Congress is working to improve the financial condition of the Postal Service, which mailers hope will ease pressure on USPS and reduce the need to squeeze revenues from monopoly mailers ... Read More
Publishers Call on President to Use Local Newspaper Advertising to Help Reach Their Goal of 70% Vaccinated by July 4
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Publishers Call on President to Use Local Newspaper Advertising to Help Reach Their Goal of 70% Vaccinated by July 4

The News Media Alliance and the National Newspaper Association sent a letter to President Joe Biden encouraging the Administration to use advertising in local newspapers to help build trust and acceptance of vaccines ... Read More
Higher Rates, Slower Service Highlights USPS 10-Year Plan
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Higher Rates, Slower Service Highlights USPS 10-Year Plan

Postmaster General Louis DeJoy's new ten-year strategic plan for the Postal Service, “Delivering for America,” will impact all users of the postal system, with clear and potentially serious implications for newspaper publishers that rely on the postal system for newspaper delivery ... Read More
News Publishers Should be Top Distribution Channel for COVID-19 Vaccine Awareness Campaign
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News Publishers Should be Top Distribution Channel for COVID-19 Vaccine Awareness Campaign

In the recently passed American Rescue Plan Act, which President Biden signed into law today, Congress included $1 billion in funding for an awareness campaign to build trust and acceptance of vaccines. The News Media Alliance recommends that trusted sources such as local news publishers be a top distribution channel ... Read More
Newspapers Challenge Removal of Rate Cap Established by Congress
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Newspapers Challenge Removal of Rate Cap Established by Congress

The News Media Alliance and the National Newspaper Association have joined a legal challenge of an order by the Postal Regulatory Commission that would effectively eliminate a Congressionally-mandated limit on postal rate increases for Periodicals and Marketing Mail ... Read More
New Rule May Mean Unsustainable Postal Rates for Newspapers
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New Rule May Mean Unsustainable Postal Rates for Newspapers

On November 30, the Postal Regulatory Commission approved a rule, establishing a new rate-setting system that eliminates the previously implemented cap on postage rates which could harm newspapers and ultimately weaken the nation’s postal system.  ... Read More
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