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Advertising is vital to the economic stability of the news media industry and a critical resource in support of high-quality, original journalism.  The News Media Alliance works to ensure lawmakers recognize the impact of advertising on job and economic growth, which depends on the continued ability to deduct advertising costs as “ordinary and necessary” business expenses.

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Latest Articles


Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices
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Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword blocking practices that jeopardize the sustainability of high-quality journalism during this critical time ... Read More
Proposed Postal Rate Increases Would be Unsustainable for Newspapers
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Proposed Postal Rate Increases Would be Unsustainable for Newspapers

Currently, USPS can raise or lower rates for products such as Periodicals and Marketing Mail (e.g. TMC products) on an annual basis, with smaller, predictable rate increases that do not exceed the inflation-based price cap. But this pricing structure that brought newspapers predictable pricing could be in jeopardy if a ... Read More
Postal Service Announces New Rates
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Postal Service Announces New Rates

The U.S. Postal Service (USPS) on October 9 filed notice for new postal rates for market-dominant products, which includes Marketing Mail and Periodicals. If approved by the Postal Regulatory Commission (PRC) in the coming weeks, the new rates will take effect on January 26, 2020 ... Read More
Video: Highlights from the House Judiciary Hearing on Online Platforms and the Free Press
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Video: Highlights from the House Judiciary Hearing on Online Platforms and the Free Press

On June 11, Alliance President and CEO David Chavern testified before the House Judiciary Committee on "Online Platforms and Market Power, Part 1: The Free and Diverse Press," a hearing about the impact tech platforms like Google and Facebook have on news publishers ... Read More
Tech Spokesman Says Publishers Keep 70% of Digital Ad Revenue — Which Doesn't Seem to Reflect Anyone's Actual Experience
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Tech Spokesman Says Publishers Keep 70% of Digital Ad Revenue — Which Doesn’t Seem to Reflect Anyone’s Actual Experience

During last week's hearing, a bold assertion was made by Matthew Schruers of the Computer and Communications Industry Association (CCIA), a representative of the major tech platforms, stating that news publishers make a 70 percent and higher share from digital ad revenue delivered through tech platforms ... Read More
Statement: Order Against Adept Management for Deceptive Direct Mail Practices
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Statement: Order Against Adept Management for Deceptive Direct Mail Practices

The News Media Alliance applauds the FTC for pursuing the case against Adept Management and protecting newspaper subscribers across the country ... Read More
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News Media Alliance Applauds House Antitrust Report on the Big Tech Platforms - Read more