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Data Leakage May Increase Ad-Blocking Adoption

Data Leakage May Increase Ad-Blocking Adoption

A practice referred to as “data leakage” is particularly harmful to the publisher/reader relationship.  Data leakage occurs when a publisher of a website unknowingly grants an advertiser, or other third party, access to its readers’ information without consent from or benefit to the publisher.  An advertiser or an advertising network ... Read More

Safe Harbor Bill News and Resources - Read more