Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed
There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed.
Scarborough
Executive Summary: Across Platforms, 7 in 10 Adults Access News
Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America assesses the latest data on consumption from Scarborough Research, which surveys some 206,000 U.S. adults.