Archive for readers
2024 Magazine Supplement
The News/Media Alliance Magazine Audience: Influential, Engaged, and Action-Oriented 2024 Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors ... Read More
News/Media Alliance Calls on Google to Revise Harmful Spam Policy and Engage with Publishers Unfairly Impacted by Policy Implementation
The News/Media Alliance sent a letter to Sundar Pichai, Chief Executive Officer of Google, expressing serious concerns over Google’s recent unilateral changes to its spam ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations ... Read More
Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust
The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which ... Read More
API Tracks 9 Most Common Paths to Subscription
Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled "Paths to Subscription." The ... Read More