Earlier this week, the News Media Alliance hosted its inaugural trustXchange event, bringing together journalists, academics and media experts to discuss how the news media industry can work together to regain reader trust.
This week, media executives from around the world converged on Washington, D.C., for the International News Media Association’s (INMA’s) World Congress, where they learned new business and editorial practices to help their businesses thrive and grow. Those lessons came during a two-day study tour of D.C.-area newsrooms, as well as a three-day conference featuring presenters from news organizations around the world. While INMA18 gave us a lot to absorb, we’ve boiled the conference down to six key takeaways that we think all media outlets can benefit from.
We believe that news organizations should also keep a careful eye on the presentation. It’s a long read, so we’ve identified some key data points from the 2018 report – presented by Meeker at the Recode Code Conference in Rancho Palos Verdes, California – that we believe impact the news.
Kantar Media’s “Dimension 2018” report contains statistics that help demonstrate that news media has never been stronger. Here we present these statistics in infographics that you can use for presentations, pitches and promotion.
Just as most companies have employee codes of conduct and standards, many are now crafting similar codes for employees’ online behavior. Coming up with the right strategy for your newsroom isn’t easy, however, and there are many factors to consider.
Digital advertising and technology company AdCellerant is upping their game with an all-in-one digital marketing platform for media companies, UI.Marketing. A past Accelerator Pitch winner (2016) for its innovative advertising technology platform, AdCellerant has gone on to achieve great success in the ad tech/digital marketing arena, with a selection of top news media organizations among their clients.
For centuries, consumers got their news solely via printed newspapers. In the past 30 years, however, the media landscape has changed. To keep up, local news outlets must innovate and offer their readers new products that meet their unique needs. That’s where Open Matter comes in.
Over the past few years, Instagram has been growing faster than ever. The popular photo-sharing app has added hundreds of millions of users each year since 2014, and that includes news outlets and journalists. But how should the news media be using the platform that truly believes a picture is worth a thousand words?
The News Media Alliance is partnering with Google News Initiative and Matter to teach local newsrooms a new way of innovating to help them find new ways to increase their audience and revenue shares. Here’s what other newsrooms can expect when they attend future bootcamps.
Around the world, journalists put themselves in danger every day to deliver the news and inform the public. Some of those reporters work in deadly war zones, while others are under attack from tyrannical leaders and under political pressure to keep quiet about the truth they see. Yet, every single day, journalists around the world go to work to report the news and tell the people in their communities what they need to know. Tragically, many journalists never make it home to see the impact their work has had.
