Archive for Metrics for News

News Take Episode 202: How the American Press Institute is Inspiring Cultural Transformation in News Media
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News Take Episode 202: How the American Press Institute is Inspiring Cultural Transformation in News Media

In this episode of News Take, Alliance VP, Research & Insights, Rebecca Frank sits down with Sam Ragland and Elite Truong at the American Press ... Read More
Webinar Recap: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage
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Webinar Recap: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage

In a webinar with the American Press Institute’s Metrics for News team, we discussed which measures of engagement to focus on (hint: not just pageviews) ... Read More
Webinar: News Impact Project: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage
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Webinar: News Impact Project: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage

Save the date for this exclusive Alliance member webinar, presented with the American Press Institute's Metrics for News team ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
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6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute

Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
Nine Social Media Metrics for Success
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Nine Social Media Metrics for Success

On a recent Adweek Webinar, Chief Marketing Officer at NetBase Solutions, Paige Leidig, shared that 81 percent of executives don’t feel like their company is ... Read More
5 Answers with Lindsay Carbonell, Success Engineer at American Press Institute
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5 Answers with Lindsay Carbonell, Success Engineer at American Press Institute

Lindsay Carbonell started working for the American Press Institute (API) in April 2019 as a freelance Success Engineer. Now full-time, she’s in charge of technical ... Read More
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News/Media Alliance Applauds European Publishers for Filing 2.1 Billion Euro Ad Tech Lawsuit Against Google - Read more