The News Media Alliance and the National Newspaper Association sent a letter to President Joe Biden encouraging the Administration to use advertising in local newspapers to help build trust and acceptance of vaccines.
In the recently passed American Rescue Plan Act, which President Biden signed into law today, Congress included $1 billion in funding for an awareness campaign to build trust and acceptance of vaccines. The News Media Alliance recommends that trusted sources such as local news publishers be a top distribution channel for that campaign.
The past nine months have been uniquely trying for us all; yet as we enter the holiday season, I am reminded of all that we have to be thankful for – yes, even in 2020. It may not be the year we envisioned back on January 1, but there have been some bright, shining moments for the news industry and for the Alliance in this strange, dark year.
Today, Representatives Cheri Bustos (D-IL) and Robert Aderholt (R-AL) sent a letter to U.S. Government Accountability Office (GAO) requesting that it conduct a comprehensive review of current government agency expenditures on advertising and to examine how federal agencies could place more advertising with local news publishers and broadcast stations.
