Lindsay Carbonell started working for the American Press Institute (API) in April 2019 as a freelance Success Engineer. Now full-time, she’s in charge of technical support for API’S Metrics for News product.
Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled “Paths to Subscription.” The report, which surveyed more than 4,100 new news subscribers, tracks the nine most common routes people take to go from non-subscribers to paid subscribers.
In this webinar, the News Media Alliance and the American Press Institute (API) will present 2017 research from the Alliance on how data can be used to grow digital subscriptions, and API’s recently released “Paths to Subscription.”
Last week, publishers from across the country converged at the Key Executives Mega-Conference in San Diego, California, to discuss such
In a new study of 2,100 adults, the American Press Institute dug into who news readers are. The findings were shared at mediaXchange 2017.
