The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers to help provide important public education about the COVID-19 vaccine.
On October 9, the United States Postal Service announced rate changes for Marketing Mail and for Periodicals mail.
As advertisers boycott Facebook due to concerns about their ads appearing next to questionable content, let them know that your news publication provides quality content that is reviewed vetted by professionals, offering them an option for their ads where they can feel confident about the content they appear alongside.
The News Media Alliance has partnered with the Ad Council to bring print and digital PSAs for newspapers’ use to help raise awareness about the importance of practicing social distancing during the coronavirus/COVID-19 pandemic.
The U.S. Postal Service (USPS) on October 9 filed notice for new postal rates for market-dominant products, which includes Marketing Mail and Periodicals. If approved by the Postal Regulatory Commission (PRC) in the coming weeks, the new rates will take effect on January 26, 2020.
During last week’s hearing, a bold assertion was made by Matthew Schruers of the Computer and Communications Industry Association (CCIA), a representative of the major tech platforms, stating that news publishers make a 70 percent and higher share from digital ad revenue delivered through tech platforms.
The Alliance has developed print and digital ads for news publishers to run, calling on the public to #ProtectLocalNews and support a safe harbor for news publishers to collectively negotiate with the tech platforms for better business arrangements.
The Alliance today filed comments opposing the Department of Labor’s and the Department of Homeland Security’s proposals to eliminate the requirement that employers notify U.S. workers of available positions through printed advertisements in Sunday newspapers and replace them with website ads.
Curious about the News Advertising Panorama and how to use it? We’ve answered some of your most-asked questions to help you understand this research tool and how to best utilize the information it provides, whether you’re a publisher or an advertiser.
