LATEST ARTICLES
Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.
Latest Articles
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital subscribers. This evolution – and the changes in the business model driving it – has reshaped both the editorial and business sides of news organizations ... Read More
Staff / News Impact Project Celebrates First Anniversary
Today, the News Impact Project celebrates its one-year anniversary. Thanks to this program, we’ve highlighted hundreds of news stories from our members and other local news publishers showcasing the amazing impact local news has on their communities ... Read More
Ad: Subscribe to Your Local Newspaper
The News Media Alliance, as part of our News Impact Project, has produced an ad to run in your publications to promote subscribing to their local newspaper (yours!) ... Read More
Staff / Big Game Ad
Download our ad for members promoting news media as the best place to advertise foods and beverages for the Big Game ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news content ... Read More
Star Tribune Reaches Gen Z with Classroom Access; Will Create Playbook for Other Local Publishers
Last month, the Minneapolis-based Star Tribune launched their expanded News in Education program, which offers free digital access to the Star Tribune to every school district across the state of Minnesota. The program, supported in part by a grant from the Google News Initiative (GNI), seeks to increase name recognition ... Read More
