LATEST ARTICLES
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Latest Articles
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater client that needed help reaching newcomers and engaging its base of theater enthusiasts. The theater was looking for a solution that included compelling promotions that ... Read More
Why Designing for Impact Can Lead to New Jobs in Journalism & New Ways of Working
Focusing on the impact journalism has doesn't only affect the community, but the newsroom, as well. Guest blogger Anjanette Delgado discusses how a focus on impact can create new roles for journalists, and new ways of thinking about how we run our newsrooms ... Read More
Staff / News Media Alliance Announces Recipients of John P. Murray Award for Excellence in Audience Development
The News Media Alliance has named the (Fort Collins) Coloradoan, The Post and Courier (Charleston, SC) and the Chicago Tribune as the recipients of the 2019 John P. Murray Award for Excellence in Audience Development ... Read More
Paper Revolution Ad
Paper recovery for recycling is a national success because of millions of Americans' commitment to recycling at home, work and school. Newspaper recycling is a big part of this overall success; nearly 70 percent of newspapers are recycled into new newsprint, boxboard and other products ... Read More
Designing for Impact: An Experiment and Two Discoveries
While all journalism makes an impact, not all journalism is designed with impact in mind. Guest blogger Anjanette Delgado explored what would happen if journalists considered their impact during the process of researching and writing their stories, and how that can play out for the reporters and the community they ... Read More
Alliance Insiders Share Insights Into 2020’s Top Issues
With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to ... Read More
