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Latest Articles


News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
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A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook ... Read More
2019 International Newspaper Carrier Day Ad
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2019 International Newspaper Carrier Day Ad

The News Media Alliance has produced 2019 International Newspaper Carrier Day ads for use during National Newspaper Week and on International Newspaper Carrier Day ... Read More
National Newspaper Week and International Newspaper Carrier Day
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National Newspaper Week and International Newspaper Carrier Day

International Newspaper Carrier Day is held each year in conjunction with National Newspaper Week (NNW), an annual week dedicated to celebrating the impact of newspapers to communities large and small ... Read More
Back-to-School Ad
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Back-to-School Ad

Parents will soon be looking for the best back-to-school deals, so now is the time to let retailers know why news media make the grade when it comes to turning browsing into buying! ... Read More
#ProtectLocalNews Ads
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#ProtectLocalNews Ads

The Alliance has developed print and digital ads for news publishers to run, calling on the public to #ProtectLocalNews and support a safe harbor for news publishers to collectively negotiate with the tech platforms for better business arrangements ... Read More
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