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Latest Articles
Staff / Back-to-School Ad
According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $37.1 billion on back-to-school shopping this year, an all-time high. And where will they look to find the best deals? News media—in print and online ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations paying attention ... Read More
Staff / Future of News: On the Road to Recovery?
Learn how media companies have sped up digitization, and what this means for their ability to gather, disseminate and make money from news ... Read More
Staff / ‘It’s Up to You’ Vaccine Education Ad PSAs – Ad Council
The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers to help provide important public education about the COVID-19 vaccine ... Read More
Ad: Subscribe to Your Local Newspaper
The News Media Alliance, as part of our News Impact Project, has produced an ad to run in your publications to promote subscribing to their local newspaper (yours!) ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news content ... Read More
