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Latest Articles


Highlighting News Publisher Success in the AIC
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Highlighting News Publisher Success in the AIC

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from each other’s success and creativity ... Read More
Black Friday Ads 2019
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Black Friday Ads 2019

Local shoppers want to know where to find the best deals on Black Friday - and they are turning to your newspaper for that information ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
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News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
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A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook ... Read More
2019 International Newspaper Carrier Day Ad
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2019 International Newspaper Carrier Day Ad

The News Media Alliance has produced 2019 International Newspaper Carrier Day ads for use during National Newspaper Week and on International Newspaper Carrier Day ... Read More
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