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Latest Articles
Staff / 2022 International Newspaper Carrier Day Ad
The News/Media Alliance has produced ads for use on International Newspaper Carrier Day on October 8, 2022 ... Read More
Staff / News Take Episode 109: The State of Advertising and Local News
On this episode of News Take, Alliance President & CEO David Chavern talks with Gordon Borrell, founder of Borrell Associates about the state of advertising and local news ... Read More
Staff / Press Gazette Future of Media Tech Conference
September 21, 2022 - The Future of Media Technology conference aims to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas they need to thrive in the digital era ... Read More
Ad Tech: It’s Worse Than We Thought
In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may be negatively impacting publishers even more than previously understood ... Read More
Staff / News Take Episode 102: Tech Trends: What Publishers Need to Know
News Media Alliance President & CEO David Chavern had an energizing conversation with Aram Zucker-Scharff, Engineering Lead for Privacy & Security Compliance at The Washington Post, that got in-the-weeds about the kitchen sink of ad tech topics, including site monetization; improving privacy and the user experience; optimizing site performance using ... Read More
Staff / Back-to-School Ad
According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $37.1 billion on back-to-school shopping this year, an all-time high. And where will they look to find the best deals? News media—in print and online ... Read More
