Advertising

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Advertising is vital to the economic stability of the news and magazine media industry and a critical resource in support of high-quality, original journalism. The consequences of changing the current treatment of advertising would ripple through the entire economy from media companies, advertisers, and their agencies to the multitude of industries that depend on advertising to move their products and services. The Alliance works to ensure lawmakers recognize the impact of advertising on job and economic growth, which depends on the continued ability to deduct advertising costs as “ordinary and necessary” business expenses.

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Latest Articles

Staff / March 11, 2021

News Publishers Should be Top Distribution Channel for COVID-19 Vaccine Awareness Campaign

In the recently passed American Rescue Plan Act, which President Biden signed into law today, Congress included $1 billion in funding for an awareness campaign to build trust and acceptance of vaccines. The News Media Alliance recommends that trusted sources such as local news publishers be a top distribution channel ... Read More

Paul J. Boyle / January 12, 2021

Newspapers Challenge Removal of Rate Cap Established by Congress

The News Media Alliance and the National Newspaper Association have joined a legal challenge of an order by the Postal Regulatory Commission that would effectively eliminate a Congressionally-mandated limit on postal rate increases for Periodicals and Marketing Mail ... Read More

Paul J. Boyle / December 4, 2020

New Rule May Mean Unsustainable Postal Rates for Newspapers

On November 30, the Postal Regulatory Commission approved a rule, establishing a new rate-setting system that eliminates the previously implemented cap on postage rates which could harm newspapers and ultimately weaken the nation’s postal system.  ... Read More

Paul J. Boyle / October 26, 2020

USPS Proposes Rate Changes – Minor to No Change for Newspapers’ Mailed Products

On October 9, the United States Postal Service announced rate changes for Marketing Mail and for Periodicals mail ... Read More

Staff / October 8, 2020

News Media Groups Applaud Representatives Bustos and Aderholt for Calling on GAO to Review Government Advertising Spending, Assess Agency Use of Local Media

Today, Representatives Cheri Bustos (D-IL) and Robert Aderholt (R-AL) sent a letter to U.S. Government Accountability Office (GAO) requesting that it conduct a comprehensive review of current government agency expenditures on advertising and to examine how federal agencies could place more advertising with local news publishers and broadcast stations ... Read More

Staff / July 28, 2020

Statement: Anticompetitive Behavior by Some Big Tech Platforms Harms Quality Journalism

On Wednesday, July 29, in a House Judiciary Antitrust Subcommittee hearing titled, “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google,” members of Congress will question the CEOs of the big tech platforms about their dominance of the digital marketplace ... Read More

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