Webinar: How Newspapers Can Capitalize on 2018 Political Spending

  • Michael MaLoon
  • 12.19.2017

WEBINAR: HOW DAILY NEWSPAPERS CAN CAPITALIZE ON 2018 POLITICAL SPENDING

Tues., January 9 – this event has passed

Download presenter slides

Description:

War chests are being stockpiled for the 2018 mid-term elections, when tens of thousands of races and ballot issues are planned across the U.S.  Can daily newspapers participate in the estimated $8.5 billion bounty?  Will candidates, PACs and parties embrace trusted newspaper brands and avoid digital media because of stories of fake news and digital ad fraud?

This webinar offers forecasts for 2018 spending — where the money will come from, where it’s likely to go, and how newspapers can access those dollars.

Moderator: Corey Elliott, VP of Research, Borrell Associates

Speakers:
Kip Cassino, Borrell Associates
Chris Nolan, Spot-On

ABOUT THE AUTHOR

  • Michael MaLoon
Michael is the Vice President of Innovation at the News Media Alliance.