NAA Roundup: NYTimes Introduces Student Discount for Web and Apps

  • Lindsey Loving
  • 11.13.2015

Girl with tablet PC

New York Times Introduces College Student Discount for Web and App Versions

College students can begin taking advantage of a New York Times special offer, created especially for them. The New York Times is now offering digital access to their web and smartphone apps for just $1 a week.

The offer is for first-time subscriber students who can show proof they are currently enrolled in school by using their school-issued email address and verifying their graduation year.

The New York Times decided to offer the deal after a successful test run this summer.

The Washington Post Brings Classic Print Look to Mobile App

The Washington Post will cater to its iPad app readers in a brand new way. The Post now offers an up-graded Print Edition that features an improved reader experience and customized content.

The in-app content will have the virtual look of an actual newspaper, complete with broadsheet pages and the ability to “turn” the pages as readers would a print newspaper.

The all-new Print Edition will tailor and present content on a redesigned landing page within the app, based on the user’s reading habits. In addition, readers will be able to click on more text and images throughout the pages to direct them to digital versions within the app, or to continue reading from the digital replica.

Wall Street Journal and Hearst Roll out Content on Snapchat

The Wall Street Journal is the latest publisher to offer their content to Snapchat, as part of the social media app;s “Discover” platform. The feature is a portion of the app where news publishers can share short videos or news stories that expire after 24 hours.

The partnership will be an opportunity for the WSJ to attract the millennial demographic that Snapchat caters to. Snapchat’s Discover page now has 16 channels including CNN, ESPN, Daily Mail, People and more.

Snapchat is also gearing up to launch their new project with Hearst, a digital channel named “Sweet.” The project has been under wraps for months and will finally launch on Monday.

While Sweet will be a Snapchat exclusive feature, the channel will also make use of Instagram, Facebook and Pinterest. Some of the content on the channel will include lifestyle subjects covered by Hearst’s magazines, including videos.

Staff Updates:

McClatchy Company: The McClatchy Company announced that Charlotte Observer managing editor Cheryl Carpenter will be the new Washington Bureau Chief. Carpenter has been with the Observer for more than 30 years.

GateHouse Media: GateHouse Media, LLC has completed an organizational restructuring that began earlier this year to achieve greater synergies and improve communication and engagement.

Its properties are now aligned into Western, Central and Eastern U.S. Divisions. To help lead the two newest divisions (Central and Eastern), GateHouse Media announced several promotions:

Central U.S. Division: Rick Martin, central region publisher for properties in Florida, Alabama and Louisiana, has been named regional vice president of the GateHouse Media Central U.S. Division. Martin  will now oversee properties in Illinois, Ohio, New York and Michigan.

Eastern U.S. Division:

Patrick Dorsey has been named regional vice president of the Eastern Division’ Coastal Publishing Group, which includes properties in Florida, Alabama and Louisiana. Dorsey will continue in his role as publisher of the Herald-Tribune Media Group.

Peter Meyer has been named regional vice president of the Cape Publishing Group. Meyer will continue as publisher of the Cape Cod Times and The Standard-Times. In addition, Meyer will take on oversight of the Worcester and Portsmouth newspapers.

Janet Hasson will become regional VP of the Providence Publishing Group. Hasson will continue to serve as president and publisher of The Providence Journal. She will add the Nantucket Media Group and Norwich Bulletin to her responsibilities.

Lucy Talley will become regional VP of the Southern Atlantic Publishing Group, comprised of GateHouse Media’s North Carolina, South Carolina and Tennessee properties. Talley will continue in her role as publisher of the Gaston Gazette and The Star (Shelby, NC).

ABOUT THE AUTHOR

  • Lindsey Loving
Lindsey is the Communications Manager for the News Media Alliance. Prior to joining the Alliance, she led communications for a food and nutrition nonprofit in Washington, D.C. for over eight years.