News Media Alliance monthly webinars are tailored learning experiences exclusively for our members. Participants hear from experts inside and outside of the industry discussing the latest trends, research, business strategies and new technologies that your organization can effectively apply to achieve revenue and audience growth.
Register for upcoming webinars, view past webinar recordings and access past presentation slides below.
There are no upcoming webinars at this time.
WEBINAR: METRICSXCHANGE & SUCCESS STORIES
3.14.18 – this event has passed
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metricsXchange is a platform developed exclusively for News Media Alliance news publishing members in partnership with Mather Economics. metricsXchange tracks digital as well as print newspaper revenue, audience and engagement metrics that were previously unavailable. It also allows individual publishers to see how their newspaper is performing compared to its competitors.
In this webinar, News Media Alliance Director of Research and Insights Rebecca Frank will provide an overview of the metricsXchange platform, Mather Economics’ Arvid Tchivzhel will share the features of the system, and Stephanie Gomez from El Vocero will share how that publication has used metricsXchange to track key data and improve reader engagement.
Rebecca Frank, Director, Research & Insights, News Media Alliance
Arvid Tchivzhel, Product Development & Data Science Services, Mather
Stephanie Gomez, web editor, El Vocero
IMPROVING YOUR AUDIENCE VALUE WITH GOOGLE’S FUSE
1.24.18 – This event has passed – click here for links to recording, presentation and other follow-up information (Member log-in required)
Join us for a webinar with the Google FUSE Partnerships leads, Valentin Cornez and Anntao Diaz, to learn about the FUSE Project. FUSE turns raw data into actionable business intelligence for publishers. This consultative data framework helps identify business strategies and get concrete recommendations for each audience segment. In this webinar, we will provide further information on the FUSE framework, share use cases and learn how to get started.
Valentin Cornez & Anntao Diaz, FUSE Partnership Leads
HOW DAILY NEWSPAPERS CAN CAPITALIZE ON 2018 POLITICAL SPENDING
1.09.18 – this event has passed
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War chests are being stockpiled for the 2018 mid-term elections, when tens of thousands of races and ballot issues are planned across the U.S. Can daily newspapers participate in the estimated $8.5 billion bounty? Will candidates, PACs and parties respond embrace trusted newspaper brands and avoid digital media because of stories of fake news and digital ad fraud drive?
This webinar offers forecasts for 2018 spending — where the money will come from, where it’s likely to go, and how newspapers can access those dollars.
Moderator: Corey Elliott, VP of Research, Borrell Associates
Kip Cassino, Borrell Associates
Chris Nolan, Spot-On
BEGINNERS TUTORIAL – GOOGLE’S AMP PROJECT FOR NEWSPAPERS
12.6.17 – this event has passed
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Join us for a webinar with Google lead, Jason Sigalos, to learn about the Accelerated Mobile Pages (AMP) Project. The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast and high-performing across devices and distribution platforms. In this webinar, we will provide an update on the state of the open mobile web, learn the basics of AMP, how to get started, and review monetization best practices.
Jason Sigalos, Emerging Products, Business Development, Google