NEWS MEDIA ALLIANCE WEBINARS

News Media Alliance monthly webinars are tailored learning experiences exclusively for our members. Participants hear from experts inside and outside of the industry discussing the latest trends, research, business strategies and new technologies that your organization can effectively apply to achieve revenue and audience growth.

Register for upcoming webinars, view past webinar recordings and access past presentation slides below.

UPCOMING WEBINARS

THE ALLIANCE: KEEPING PACE WITH AN EVOLVING MEDIA INDUSTRY

10.25.17
2:00 – 3:00 pm EDT

Description:

Do these issues keep you up at night?

1. Impact of the Digital Duopoly on news organizations
2. Tax breaks getting cut from the most recent tax reform proposal
3. Publishers’ intellectual property rights
4. Rules that restrict investment in news organizations

The News Media Alliance focuses on key issues, including the above, that impact our members and the industry’s bottom line.  It is our job at the Alliance to help the industry succeed. On this webinar, we will share how we are fighting on our members’ behalf to preserve their rights and ability to stay competitive in today’s fast-moving media environment.

Speaker:
David Chavern, President & CEO, News Media Alliance

Contact Bethany Murphy to reserve your spot now.

AD FILTERING WITHIN CHROME IS COMING: ARE YOU PREPARED? 

10.12.17 – this event has passed

View webinar recording & download presenter slides (member log-in required)

Description:
Google has announced a few initiatives in support of standards developed by the Coalition for Better Ads a multi-stakeholder initiative to improve the digital ad experience for consumers.  In early  2018, Chrome will filter ads on a publisher’s site if the publisher has “significant violations” in displaying ads that do not meet ad quality standards established by the Coalition. Google is helping sites evaluate compliance of their ads with an Ad Experience Report. Google also launched “Funding Choices,” a messaging framework to publishers with compliant sites to offer users the option of turning off third-party ad blocking or paying a fee to have an ad-free experience.  Revenues would be split between Google and the publisher.

The Alliance has asked Google to explain the Ad Experience Report, Chrome Filtering, and the Funding Choices program to publishers.  In this webinar publishers will learn:

– How ad blocking is growing among desktop and mobile users;
– About research that has identified egregious ad units that are driving consumers to implement ad blocking;
– How publishers can clean up the digital ad experience by adhering to standards established by the Coalition for Better Ads;
– How to assess your own sites, through Google’s “ad experience” report, to see where your site stands and minimize the impact of Chrome filtering.
– About Google’s Funding Choices program to communicate with users to encourage them to turn off ad blockers or pay a fee for a high-quality content experience without ads.

Speakers:
Paul Boyle, Senior Vice President, Public Policy, News Media Alliance
Scott Spencer, Director of Product Management, Google

WEBINAR #5 IN THE AUDIENCE & REVENUE SUMMER SERIES: CUTTING EDGE APPROACHES TO DRIVING SUBSCRIPTIONS

8.31.17 – this event has passed

View Webinar Recording

Download presenter slides

Moderator: Jeff Sonderman, Deputy Director, American Press Institute

Description: The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication. Executives from newspaper companies will also share their experiments and successes.

THE ALLIANCE: KEEPING PACE WITH AN EVOLVING MEDIA INDUSTRY

  • 10.25.2017
  • 2:00 pm – 3:00 pm EDT

Register Now

AD FILTERING WITHIN CHROME IS COMING: ARE YOU PREPARED?

  • 10.12.2017
  • 2:00 pm – 3:00 pm EDT

Register Now – this event has passed

*Log-in required. Please contact membership@newsmediaalliance.org if you need your login information sent to you.

SPEAKERS

Scott Spencer - Ad Filtering in Chrome is Coming: Are You Prepared?

Scott Spencer is the Director of Product Management, Sustainable Ads at Google. Scott sets the vision and strategy for Google’s work to create a long-term viable ads ecosystem for publishers, users, and advertisers. Scott and his team develop products that help Google to combat ad fraud, ad spam and malware, and maintain the integrity of broader display network. His team oversees Google’s advertising and publisher policies that help to protect people from harmful, misleading, offensive and annoying ads. As part of those efforts, Scott works with the Coalition for Better Ads, an industry group tasked to improve online ad experiences that drive people to install ad blockers and establish an industry-wide standard for ad experiences. In addition, Scott represents Google in industry forums like TAG and the IAB Tech Lab, help to develop and advocate for standards across the industry.

Throughout his time at Google, Scott has worked on nearly every product and platform in Google’s ads portfolio. He played an instrumental role in the development and launch of the DoubleClick Ad Exchange nearly 10 years ago as well as Google’s acquisition of Invite Media which eventually would become DoubleClick Bid Manager, Google’s demand side platform (DSP).

Before joining Google, Scott was a management consultant at Integral, Inc. providing strategy analysis to fortune 500 companies on Product Development Process and Customer Satisfaction leverage. Scott holds a BS in Economics from MIT.

Paul Boyle - Ad Filtering in Chrome is Coming: Are You Prepared?

Paul Boyle is Senior Vice President, Public Policy for the News Media Alliance. He manages the legislative and regulatory affairs operation of the association, covering issues such as: tax policy, copyright, postal affairs, the media ownership rules, advertising regulations, and the First Amendment. Under Boyle’s leadership, the industry has preserved the current tax treatment of advertising expenses; resisted government efforts to reclassify independent contractors, reduced postal rates impacting newspapers and obtained structural reforms to the Freedom of Information Act.  He has been with the Alliance in various capacities for more than 20 years.

David Chavern

David Chavern - Keeping Pace With an Evolving Media Industry

David Chavern joined the News Media Alliance as president and CEO in October 2015. Chavern has built a career spanning 30 years in executive strategic and operational roles, and most recently completed a decade-long tenure at the United States Chamber of Commerce. From 2014 to 2015, he served as the President of the Center for Advanced Technology & Innovation at the Chamber. He established the center, which is the first U.S. Chamber office focused solely on technology and innovation, and led a research and outreach program which was dedicated to the economic power of data-driven innovation.

From 2007 through 2014, Chavern was the Chamber’s Executive Vice President and Chief Operating Officer. Prior to that, Chavern served as a Vice President and Chief of Staff at the Chamber, offering strategic advice and guidance to the CEO and managing daily operations of the organization.

A 1987 graduate of Villanova University’s School of Law, Chavern went on to receive his MBA from Georgetown University in 2003. He attended the University of Pittsburgh where he received a Bachelor of Arts degree.

PAST WEBINARS

Webinars on Demand: Audience & Revenue Series
This summer the Alliance hosted a series of webinars comprising five hours of successful strategies and tactics focused on building audience and revenue.
Webinar Recap: Leveraging Audience Data to Drive Engagement & Monetization
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Webinar Recap: Maximizing Newspaper Political Advertising
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Webinar Recap: Digital Video – Best Practices and Monetization
In the last few years, our consumption of online video has risen dramatically in every form.