NEWS MEDIA ALLIANCE WEBINARS

News Media Alliance monthly webinars are tailored learning experiences exclusively for our members. Participants hear from experts inside and outside of the industry discussing the latest trends, research, business strategies and new technologies that your organization can effectively apply to achieve revenue and audience growth.

Register for upcoming webinars, view past presentation recordings, slides and recaps below.

UPCOMING WEBINARS

WEBINAR #2 IN A SERIES: PREPARING FOR LAUNCH: THE NUTS & BOLTS OF AAM BRAND VIEW

7.13.2017 – this event has passed

2:00-3:00 p.m. EDT

View webinar recording

Download PDF of presenter slides

There are fundamental changes underway at the Alliance for Audited Media, and this webinar series is designed to help members understand and optimize AAM’s marketing tools and data to better position their audiences and portfolio of products with advertisers.

AAM Brand View, the new way that buyers see data in AAM’s Media Intelligence Center, is available to all AAM news media companies for free and has a flexible interface that gives your marketing teams the power to position your company’s audience data with media buyers.

Join us to learn how your media company can use Brand View to present your audience data to advertisers. During the session we will share best practices for creating Brand View profiles in part two of this summer webinar series with the Alliance for Audited Media.

Speakers:

Jerry K. Hill, Vice President of Consumer Sales and Marketing Operations, Gannett Co, USA TODAY NETWORK

Kevin Rehberg, AAM Director of Client Development

Description:

This session will include a walk-through of the steps of creating a Brand View profile, tips that worked well for some of our major news media companies, and the nuts and bolts of how to take your company listing in the Media Intelligence Center to the next level.

 *This session is free and limited to members of the News Media Alliance and/or Alliance of Audited Media.

LAWVIEW: STATE LEGISLATION TRACKER

7.18.2017

2:00-3:00 p.m. EDT

When: Tuesday, July 18
2:00-3:00 pm ET

Speakers:

Danielle Coffey, Vice President of Public Policy, News Media Alliance
Serra Temizer, Consultant, FiscalNote

Description: This webinar will provide a demo of LawView and seek feedback on the tool.  LawView is a member benefit that tracks state legislation and developments on bills, providing timely information that facilitates engagement at a local level.  The demo will review:

  • The interactive “map” tool of activities in state legislatures
  • Our monthly reports we produce that provide a snapshot of activity
  • The issues we cover
  • The types of developments that are included in identifying developments on legislation
  • And more.

Register now

WEBINAR #2 IN THE AUDIENCE & REVENUE SUMMER SERIES: RETAINING READERS THROUGH COST-EFFECTIVE SERVICE IMPROVEMENTS

7.20.17

2:00-3:00 PM EDT

Moderator: Bill Nagel, Vice President, Shared Audience/Print Products, Cox Media Group, Inc.

Speakers:

Michael Otero, Director, National Home Delivery, The New York Times

Bill Reynolds, Senior Vice President, Circulation & Operations, Denver Post

Description: Michael Otero leads a group of newspaper operational and audience executives in a discussion of the proven cost-effective tactics necessary to maintain a relationship with readers, a look at how the distribution business needs to evolve and the steps necessary to get there.

Register

WEBINAR #3 IN THE AUDIENCE & REVENUE SUMMER SERIES: DRIVING DIGITAL SUBSCRIPTION GROWTH

8.3.17

2:00-3:00 PM EDT

Speakers:
Gerard Brancato, VP, Digital Subscription Marketing, tronc, Inc.
Kelli Dakake, Senior Manager, Digital Subscription Sales, Cox Media Group

Description: News media companies are experiencing renewed success building digital audiences and marketing paid digital access. Reader revenue from paid content is a key ingredient in building a sustainable business model and this past year, audience executives have had remarkable success in acquiring and retaining digital exclusive subscribers. In the last year, LA Times tripled its digital exclusive subscriber base to more than 60,000 paid subscriptions, but this session will also demonstrate how the strategies are transferable and scalable. This team of presenters has successfully managed double-digit growth in paid digital audiences across markets of various sizes. In this session, they will share the essential elements of their strategies and tactics in direct messaging, targeting direct response and social media, along with the pricing formulas that are getting results.

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WEBINAR #3 IN THE AUDIENCE & REVENUE SUMMER SERIES: CUSTOMER INTELLIGENCE AND RETENTION STRATEGIES THAT BUILD PROFITABLE AUDIENCES

8.17.17

2:00-3:00 PM EDT

Speaker:
Featuring a presentation team of audience executives leveraging data to build profitable audiences.

Description: This session digs into the strategies enabling news media companies to allocate marketing investments toward those high value households that are more likely to respond and which they are much more likely retain relative to the overall market. This data-driven approach results in improvements in the costs to acquire an annual unit of circulation, and a substantial increase in the overall rate of retention among new starts. The presentation team will share how they acquire and apply the data to improve the overall performance of the audience-building effort.

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WEBINAR #4 IN THE AUDIENCE & REVENUE SUMMER SERIES: CUTTING EDGE APPROACHES TO DRIVING SUBSCRIPTIONS

8.31.17

2:00-3:00 PM EDT

Cutting-Edge Approaches to Driving Subscriptions
Moderator: Jeff Sonderman, Deputy Director, American Press Institute

Description: The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication. Executives from newspaper companies will also share their experiments and successes.

Register

DIGITAL AUDIENCE & ADVERTISING BENCHMARKS

6.8.2017

2:00-2:45 p.m. EDT

We are excited to announce that the Alliance, in conjunction with Mather Economics, has developed a new platform to help you measure your key digital metrics against your peers. On this webinar:

  • Get an overview of our new benchmarking platform, metricsXchange, developed exclusively for Alliance members
  • Learn how metricsXchange works to provide you with insights into your digital business as well as industry trends.

In this free webinar, you will learn how to identify new opportunities to increase revenue, improve targeted advertising, recognize industry trends and best practices and check out the competition.

Register Today – this webinar has passed

LAWVIEW: STATE LEGISLATION TRACKER

  • 7.18.2017
  • 2:00 pm – 3:00 pm EDT

Register Now

*Log-in required. Please contact membership@newsmediaalliance.org if you need your login information sent to you.

SPEAKERS

NUTS 'N BOLTS OF THE BRAND VIEW INTERFACE - JULY 13

Jerry Hill is a member of the Board of Directors of the Alliance of Audited Media and is Vice President of Consumer Sales and Marketing Operations for Gannett Co., USA TODAY NETWORK. His responsibilities include all 109 Gannett Domestic Newspapers and USA TODAY.  In his current role, he is responsible for all consumer sales, customer service, revenue and pricing optimization, national single copy and hotel sales, growth of strategic segments and process improvements supporting national advertising sales, inbound and outbound sales and retention, and reporting and revenue analysis.

NUTS 'N BOLTS OF THE BRAND VIEW INTERFACE - JULY 13

Kevin Rehberg has over 15 years of experience auditing newspapers media, including verifying readership and demographic research. In his current role as director of client development for AAM, Kevin works to help news media organizations understand how to use their audited information to tell their quality story to advertisers, agencies and community members alike.

LAWVIEW STATE LEGISLATION TRACKER - JULY 18

Danielle Coffey is Vice President, Public Policy at the News Media Alliance. Danielle advocates on behalf of the news media industry on a wide range of issues, such as the need for strong copyright protection of original news media content and revisions to outdated regulations that have hindered investments in local journalism. Before she joined the News Media Alliance in 2015, Danielle was with the Telecommunications Industry Association (TIA), where she led advocacy efforts for member companies on issues that affected the Internet ecosystem, content regulation and international trade. Before joining TIA, Danielle worked at the San Diego, CA law firm Luce, Forward, Hamilton & Schmidt; for U.S. Magistrate Judge for the Southern District of California James F. Stiven; and on Capitol Hill for U.S. Representative Bob Filner (D-CA).

PAST WEBINARS

Webinars on Demand: Audience & Revenue Series
This summer the Alliance hosted a series of webinars comprising five hours of successful strategies and tactics focused on building audience and revenue.
Webinar Recap: Leveraging Audience Data to Drive Engagement & Monetization
The adage of “revenue follows audiences” has never been more true than today.
Webinar Recap: Maximizing Newspaper Political Advertising
Political ad spending is projected to hit a new record of 11.
Webinar Recap: Digital Video – Best Practices and Monetization
In the last few years, our consumption of online video has risen dramatically in every form.