NEWS MEDIA ALLIANCE WEBINARS

News Media Alliance monthly webinars are tailored learning experiences exclusively for our members. Participants hear from experts inside and outside of the industry discussing the latest trends, research, business strategies and new technologies that your organization can effectively apply to achieve revenue and audience growth.

Register for upcoming webinars, view past webinar recordings and access past presentation slides below.

UPCOMING WEBINARS

PAST WEBINARS

2018 SUMMER WEBINAR SERIES

WEBINAR #3: USING DATA FOR GROWING DIGITAL SUBSCRIPTIONS

8.14.18 – this webinar has passed

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“Using Data with Metrics for News” – Liz Worthington

“API Paths to Subscription Research” – Gwen Vargo

 

Description:

In this webinar, the News Media Alliance and the American Press Institute (API) will present 2017 research from the Alliance on how data can be used to grow digital subscriptions, and API’s recently released “Paths to Subscription.”

API’s Liz Worthington and Gwen Vargo, and Alliance Director of Research Rebecca Frank will dig into the findings and how they can be applied at your publication.

2018 SUMMER WEBINAR SERIES

WEBINAR #2: USING DATA TO SOLVE PROBLEMS

7.19.18 – this webinar has passed

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Description:

This webinar will dive into common problems that data can solve, including audience engagement with news stories, audience growth and making the business case for investing in both.

The conversation will be led by Alliance Director of Research Rebecca Frank and Reporter, Trends & Insights Jennifer Peters.

2018 SUMMER WEBINAR SERIES

WEBINAR #1: GETTING THE BEST DATA FOR YOUR ORGANIZATION

6.19.18 – this webinar has passed

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Description:

Learn from Alliance members and vendors about the process for identifying the right data vendor for your needs.

In this webinar, Alliance Director of Research Rebecca Frank will moderate a conversation about how organizations can think through their data needs, how to understand if you should manage your data internally or with an outside vendor, and what questions you should ask as you go through the vendor selection process.

Speakers:

Kelsey Arendt, Head of Audience Development Solutions, Parse.ly

Brian Howell, Director, Consumer Revenue Optimization, tronc

Moderator: Rebecca Frank, Director, Research & Insights, News Media Alliance

WEBINAR: GOOGLE AD EXCHANGE BEST PRACTICES

4.11.18 – this webinar has passed

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Description:

Join us for a webinar with Adrian Rodriguez, a Google Strategic Partner Manager, to review and learn some best practices and tips when it comes to optimizing your Ad Exchange account for a higher yield. In this webinar, Adrian will go over the overall yield management framework, providing specific and relevant tips on how to optimize your rules, and inventory. He will also go over some key reports that will help measure the impact of your optimizations and highlight additional resources that can help with your yield management goals.

*This webinar will be most useful for Adx users. If you only use Adsense, you might not find the information relevant.

Speaker: 

Adrian Rodriguez, Strategic Partner Manager, Google

WEBINAR: METRICSXCHANGE & SUCCESS STORIES

3.14.18 – this event has passed

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Description:

metricsXchange is a platform developed exclusively for News Media Alliance news publishing members in partnership with Mather Economics. metricsXchange tracks digital as well as print newspaper revenue, audience and engagement metrics that were previously unavailable. It also allows individual publishers to see how their newspaper is performing compared to its competitors.

In this webinar, News Media Alliance Director of Research and Insights Rebecca Frank will provide an overview of the metricsXchange platform, Mather Economics’ Arvid Tchivzhel will share the features of the system, and Stephanie Gomez from El Vocero will share how that publication has used metricsXchange to track key data and improve reader engagement.

Moderator:

Rebecca Frank, Director, Research & Insights, News Media Alliance

Speakers:

Arvid Tchivzhel, Product Development & Data Science Services, Mather

Stephanie Gomez, web editor, El Vocero

IMPROVING YOUR AUDIENCE VALUE WITH GOOGLE’S FUSE 

1.24.18 – This event has passed  click here for links to recording, presentation and other follow-up information (Member log-in required)

Description:
Join us for a webinar with the Google FUSE Partnerships leads, Valentin Cornez and Anntao Diaz, to learn about the FUSE Project. FUSE turns raw data into actionable business intelligence for publishers. This consultative data framework helps identify business strategies and get concrete recommendations for each audience segment. In this webinar, we will provide further information on the FUSE framework, share use cases and learn how to get started.

Speaker:
Valentin Cornez & Anntao Diaz, FUSE Partnership Leads

HOW DAILY NEWSPAPERS CAN CAPITALIZE ON 2018 POLITICAL SPENDING 

1.09.18 this event has passed

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Description:

War chests are being stockpiled for the 2018 mid-term elections, when tens of thousands of races and ballot issues are planned across the U.S.  Can daily newspapers participate in the estimated $8.5 billion bounty?  Will candidates, PACs and parties respond embrace trusted newspaper brands and avoid digital media because of stories of fake news and digital ad fraud drive?

This webinar offers forecasts for 2018 spending — where the money will come from, where it’s likely to go, and how newspapers can access those dollars.

Moderator: Corey Elliott, VP of Research, Borrell Associates

Speakers:
Kip Cassino, Borrell Associates
Chris Nolan, Spot-On

BEGINNERS TUTORIAL – GOOGLE’S AMP PROJECT FOR NEWSPAPERS

12.6.17 – this event has passed

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Description:
Join us for a webinar with Google lead, Jason Sigalos, to learn about the Accelerated Mobile Pages (AMP) Project. The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast and high-performing across devices and distribution platforms. In this webinar, we will provide an update on the state of the open mobile web, learn the basics of AMP, how to get started, and review monetization best practices.

Speaker:
Jason Sigalos, Emerging Products, Business Development, Google

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USING DATA FOR GROWING DIGITAL SUBSCRIPTIONS

  •  8.14.2018
  •  2:00 pm – 3:00 pm EDT

Register Now* – this event has passed

*Log-in required. Please contact membership@newsmediaalliance.org if you need your login information sent to you.

Webinars on Demand: Audience & Revenue Series
This summer the Alliance hosted a series of webinars comprising five hours of successful strategies and tactics focused on building audience and revenue.
Webinar Recap: Leveraging Audience Data to Drive Engagement & Monetization
The adage of “revenue follows audiences” has never been more true than today.
Webinar Recap: Maximizing Newspaper Political Advertising
Political ad spending is projected to hit a new record of 11.
Webinar Recap: Digital Video – Best Practices and Monetization
In the last few years, our consumption of online video has risen dramatically in every form.