News Media Alliance monthly webinars are tailored learning experiences exclusively for our members. Participants hear from experts inside and outside of the industry discussing the latest trends, research, business strategies and new technologies that your organization can effectively apply to achieve revenue and audience growth.
Register for upcoming webinars, view past presentation recordings, slides and recaps below.
PROGRAMS THAT BUILD AUDIENCE ACROSS PLATFORMS
10.13.2016 – this webinar has passed
2:00pm – 3:00pm EST
View webinar recording and download presenter slides
In the fifth and final webinar of the News Media Alliance Audience and Revenue series, “Programs that Build Audience Across Platforms” on Thursday, October 13, 2016 from 2:00-3:00 p.m. EST, we will showcase audience and revenue building best practices and the measurable results at several McClatchy newspapers.
Engaging readers is key to building audience and revenue. Success requires effective strategies and tactics in acquiring new high-value subscribers; engaging print subscribers with digital products; and effective communications through targeted newsletters, daily touches and social media. The combined impact builds deeper and frequent engagement.
In this upcoming session, Renee Lopez-Cantera, the Audience Growth and Initiatives Manager at the Miami Herald Media Company, responsible for direct response print and digital customer acquisitions, will share the effective approach she has adopted in planning and executing the digital sales campaigns for the South East Region of McClatchy. She will be joined by Francis Lopez, the Director of Market Research and Analytics for the Miami Herald Media Company, who will provide insights behind the success in that market. Corrina Rose, Director of Audience Development-Home Delivery & Digital, McClatchy West Region will focus on the company’s successful programs in acquiring and retaining subscribers through improved reader engagement.
Register today to learn about these strategies and adaptable tactics to better attract and retain subscribers, build cross-platform engagement and build audience and revenue.