NEWS MEDIA ALLIANCE WEBINARS

News Media Alliance monthly webinars are tailored learning experiences exclusively for our members. Participants hear from experts inside and outside of the industry discussing the latest trends, research, business strategies and new technologies that your organization can effectively apply to achieve revenue and audience growth.

Register for upcoming webinars, view past presentation recordings, slides and recaps below.

UPCOMING WEBINARS

WEBINAR #5 IN THE AUDIENCE & REVENUE SUMMER SERIES: CUTTING EDGE APPROACHES TO DRIVING SUBSCRIPTIONS

8.31.17 – this event has passed

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Moderator: Jeff Sonderman, Deputy Director, American Press Institute

Description: The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication. Executives from newspaper companies will also share their experiments and successes.

WEBINAR #4 IN THE AUDIENCE & REVENUE SUMMER SERIES: CUSTOMER INTELLIGENCE AND RETENTION STRATEGIES THAT BUILD PROFITABLE AUDIENCES

8.17.17-this event has passed

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WEBINAR #2 IN THE AUDIENCE & REVENUE SUMMER SERIES: RETAINING READERS THROUGH COST-EFFECTIVE SERVICE IMPROVEMENTS

7.20.17 – this event has passed

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Moderator: Bill Nagel, Vice President, Shared Audience/Print Products, Cox Media Group, Inc.

Speakers:

Michael Otero, Director, National Home Delivery, The New York Times

Bill Reynolds, Senior Vice President, Circulation & Operations, Denver Post

Description: Michael Otero leads a group of newspaper operational and audience executives in a discussion of the proven cost-effective tactics necessary to maintain a relationship with readers, a look at how the distribution business needs to evolve and the steps necessary to get there.

WEBINAR #3 IN THE AUDIENCE & REVENUE SUMMER SERIES: DRIVING DIGITAL SUBSCRIPTION GROWTH

8.3.17 – this event has passed

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Speakers:
Gerard Brancato, VP, Digital Subscription Marketing, tronc, Inc.
Kelli Dakake, Senior Manager, Digital Subscription Sales, Cox Media Group

Description: News media companies are experiencing renewed success building digital audiences and marketing paid digital access. Reader revenue from paid content is a key ingredient in building a sustainable business model and this past year, audience executives have had remarkable success in acquiring and retaining digital exclusive subscribers. In the last year, LA Times tripled its digital exclusive subscriber base to more than 60,000 paid subscriptions, but this session will also demonstrate how the strategies are transferable and scalable. This team of presenters has successfully managed double-digit growth in paid digital audiences across markets of various sizes. In this session, they will share the essential elements of their strategies and tactics in direct messaging, targeting direct response and social media, along with the pricing formulas that are getting results.

CUSTOMER INTELLIGENCE AND RETENTION STRATEGIES THAT BUILD PROFITABLE AUDIENCES

  • 8.17.2017
  • 2:00 pm – 3:00 pm EDT

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CUTTING EDGE APPROACHES TO DRIVING SUBSCRIPTIONS

  • 8.31.2017
  • 2:00 pm – 3:00 pm EDT

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*Log-in required. Please contact membership@newsmediaalliance.org if you need your login information sent to you.

SPEAKERS

DRIVING DIGITAL SUBSCRIPTION GROWTH - AUGUST 3

Gerard Brancato is VP, Digital Subscription Marketing for tronc, Inc. Gerard currently oversees digital subscriber acquisition and retention efforts for tronc’s portfolio of newspaper and website brands, which includes the Los Angeles Times, Chicago Tribune, The Baltimore Sun and more. Prior to joining tronc, Gerard spent five years growing Australia’s first subscription movie and TV subscription streaming service. He’s also held marketing and media-focused roles with a News Corp newspaper and a leading Australian internet service and content provider.

DRIVING DIGITAL SUBSCRIPTION GROWTH - AUGUST 3

Kelli Dakake is Senior Manager, Digital Subscription Sales at Cox Media Group Inc. Kelli is responsible for driving digital only acquisition through emerging technologies and channels for CMG newspapers, including Atlanta Journal Constitution, Austin American Statesman, Palm Beach Post and Dayton Daily News. Prior to joining Cox, Kelli was the Director of Product Innovation Programs at the American Cancer Society along with other leadership roles in the areas of Revenue, Marketing and Communications.  Kelli started her career at General Electric, working various manufacturing and operations roles. She holds a B.S. in Industrial Engineering from Cornell University and a M.B.A. from Union College.

LAWVIEW STATE LEGISLATION TRACKER - JULY 18

Danielle Coffey is Vice President, Public Policy at the News Media Alliance. Danielle advocates on behalf of the news media industry on a wide range of issues, such as the need for strong copyright protection of original news media content and revisions to outdated regulations that have hindered investments in local journalism. Before she joined the News Media Alliance in 2015, Danielle was with the Telecommunications Industry Association (TIA), where she led advocacy efforts for member companies on issues that affected the Internet ecosystem, content regulation and international trade. Before joining TIA, Danielle worked at the San Diego, CA law firm Luce, Forward, Hamilton & Schmidt; for U.S. Magistrate Judge for the Southern District of California James F. Stiven; and on Capitol Hill for U.S. Representative Bob Filner (D-CA).

NUTS 'N BOLTS OF THE BRAND VIEW INTERFACE - JULY 13

Jerry Hill is a member of the Board of Directors of the Alliance of Audited Media and is Vice President of Consumer Sales and Marketing Operations for Gannett Co., USA TODAY NETWORK. His responsibilities include all 109 Gannett Domestic Newspapers and USA TODAY.  In his current role, he is responsible for all consumer sales, customer service, revenue and pricing optimization, national single copy and hotel sales, growth of strategic segments and process improvements supporting national advertising sales, inbound and outbound sales and retention, and reporting and revenue analysis.

NUTS 'N BOLTS OF THE BRAND VIEW INTERFACE - JULY 13

Kevin Rehberg has over 15 years of experience auditing newspapers media, including verifying readership and demographic research. In his current role as director of client development for AAM, Kevin works to help news media organizations understand how to use their audited information to tell their quality story to advertisers, agencies and community members alike.

PAST WEBINARS

Webinars on Demand: Audience & Revenue Series
This summer the Alliance hosted a series of webinars comprising five hours of successful strategies and tactics focused on building audience and revenue.
Webinar Recap: Leveraging Audience Data to Drive Engagement & Monetization
The adage of “revenue follows audiences” has never been more true than today.
Webinar Recap: Maximizing Newspaper Political Advertising
Political ad spending is projected to hit a new record of 11.
Webinar Recap: Digital Video – Best Practices and Monetization
In the last few years, our consumption of online video has risen dramatically in every form.