Archive for Advertising – Page 4

CEO Column: Tax Reform
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CEO Column: Tax Reform

Last month, the White House released a tax plan, but it left more questions than answers. Now, Congress holds the fate of real, reputable, and ... Read More
Statement: Google’s Announcement of an Ad Blocking Feature within Chrome
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Statement: Google’s Announcement of an Ad Blocking Feature within Chrome

While we appreciate the energy and resources that Google has brought, as a partner of the Coalition for Better Ads (launched last September), to the ... Read More
mediaXchange 2017 Presentations
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mediaXchange 2017 Presentations

Presentations from the News Media Alliance's mediaXchange 2017. Member log-in required ... Read More
124 Members of Congress Oppose Tax on Advertising
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124 Members of Congress Oppose Tax on Advertising

A bipartisan group of 124 House Members signed a letter in support of preserving the impact of advertising on the economy ... Read More
mediaXchange 2017: Groundbreaking ROI Research
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mediaXchange 2017: Groundbreaking ROI Research

There isn’t a human (or publisher) that doesn’t want to save a buck, which is why over $1 billion was invested in preprints last year ... Read More
mediaXchange 2017: Monetizing with High Integrity Metrics
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mediaXchange 2017: Monetizing with High Integrity Metrics

At mediaXchange 2017, Dr. Augustine Fou, Independent Ad Fraud Researcher went into the problem of ad fraud and the trust problem it is creating ... Read More
News Media Alliance Launches Campaign to Support Real News
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News Media Alliance Launches Campaign to Support Real News

The News Media Alliance today announced the launch of a national 'Support Real News' campaign focused on combatting the increasing prevalence of fake news. The ... Read More
Support Real News: The Public Needs the Truth Ad
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Support Real News: The Public Needs the Truth Ad

Download the Public Needs the Truth ad from the Support Real News campaign (March 2017) ... Read More
Support Real News: Real News Ad
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Support Real News: Real News Ad

Download the Real News ad from the Support Real News campaign (March 2017) ... Read More
Coalition for Better Ads Releases Initial Better Ads Standards
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Coalition for Better Ads Releases Initial Better Ads Standards

The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences ... Read More
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