How To: Optimize Your Newsroom’s Instagram

Over the past few years, Instagram has been growing faster than ever. The popular photo-sharing app has added hundreds of millions of users each year since 2014, and that includes news outlets and journalists. But how should the news media be using the platform that truly believes a picture is worth a thousand words?

Posted by Jennifer Peters
On May 16, 2018

Matter Brings Innovative Thinking to Local Newsrooms

The News Media Alliance is partnering with Google News Initiative and Matter to teach local newsrooms a new way of innovating to help them find new ways to increase their audience and revenue shares. Here’s what other newsrooms can expect when they attend future bootcamps.

Posted by Jennifer Peters
On May 9, 2018

Honoring Our Colleagues on World Press Freedom Day

Around the world, journalists put themselves in danger every day to deliver the news and inform the public. Some of those reporters work in deadly war zones, while others are under attack from tyrannical leaders and under political pressure to keep quiet about the truth they see. Yet, every single day, journalists around the world go to work to report the news and tell the people in their communities what they need to know. Tragically, many journalists never make it home to see the impact their work has had.

Posted by Jennifer Peters
On May 3, 2018

How To: Make Your Newsroom More Social on Twitter

According to Pew Research Center, approximately 67 percent of American adults get at least some of their news from social media. So if you want your news to be what people are looking at, you need to find them where they are. That means, yes, tweeting.

Posted by Jennifer Peters
On May 2, 2018

How To: Use Twitter to Your Advantage as a Journalist

As simple as Twitter may seem, it’s not entirely intuitive how journalists should use it. Should it be used as a self-promotion tool? A way to crowdsource stories? A way to engage with readers? A way to have fun? The journalists who are most successful on Twitter use it for all of those things, and move seamlessly between those modes of engagement. We look at those journalists and what you can learn from their use of the social media platform.