Alliance CEO Q&A: How The Generative AI Boom Proves We Need Journalism

An article featuring a Q&A with News/Media Alliance President & CEO Danielle Coffey titled, “How The Generative AI Boom Proves We Need Journalism,” ran on January 31, 2024 in AdExchanger, discussing the value of publisher content to AI companies, why news publishers should be compensated for use of their content in training generative AI models, and possible legislative solutions. An excerpt from the article is below

How The Generative AI Boom Proves We Need Journalism

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice.

But first, generative AI companies must get real about the value journalism brings to their products.

“This doesn’t have to be a zero-sum game,” Coffey told AdExchanger. “These innovative technologies are very promising, but it doesn’t have to be at the expense of journalism.”

AI companies acknowledge the value of journalism, Coffey said… So, she argued, they should look at working with journalists as part of the cost of doing business – similar to how Netflix or Spotify compensate content creators for their IP.

Click here to read the rest of the Q&A on AdExchanger‘s website.


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