An op-ed by News/Media Alliance President & CEO Danielle Coffey titled, “Can AI companies and media publishers work together?,” ran on January 21, 2024 in The Mercury News, discussing the impact to publishers of AI companies’ use of publisher content to train their generative AI systems, and possible ways forward. An excerpt from the op-ed is below:
Opinion: Can AI companies and media publishers work together?
Licensing agreements and permissions would protect the news industry’s work while delivering higher-quality AI content
Generative artificial intelligence has the potential to reshape the digital economy and alter the online experience for millions of consumers. Systems that rely on large language models have already ushered in rapid changes to the news media landscape, and many journalists today are using these tools. But as these technologies become more prevalent, we must develop appropriate guardrails that protect the intellectual property rights of media publishers.
Every day, publishers in print and digital media invest in the creation of high-quality content that is informative, trustworthy and engaging.
Click here to read the rest of the op-ed on The Mercury News‘s website.