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Advocacy, Advocacy-A, Business Ops-A

Mastercard, With Its Negative Option Policy, Does Not Intend to Cover Newspapers

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After Mastercard recently announced a new draft policy aimed at reigning in misleading “negative option” campaigns, the Alliance informed Mastercard of the potential for the policy to hurt newspapers’ efforts to grow subscription revenue. The Alliance successfully convinced the credit card company to revise its policy so as not to bring newspapers into the scope of the new rules.