Archive for ads

New Data Show News Media Is Stronger Than Ever
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New Data Show News Media Is Stronger Than Ever

Kantar Media’s “Dimension 2018” report contains statistics that help demonstrate that news media has never been stronger. Here we present these statistics in infographics that ... Read More
FAQ: Coalition for Better Ads and Ad Filtering Within Chrome
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FAQ: Coalition for Better Ads and Ad Filtering Within Chrome

This FAQ provides background on the Coalition for Better Ads, its Better Ads Standards, and the Chrome Filtering Feature ... Read More
How To: Price Your Native Advertising Offerings
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How To: Price Your Native Advertising Offerings

After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific way to add to advertising ... Read More
How To: Create Better Branded Content
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How To: Create Better Branded Content

Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those ... Read More
Print Ads Spur Newspaper Readers to Shop
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Print Ads Spur Newspaper Readers to Shop

Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, ... Read More
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Journalists Maria Ressa and Dmitry Muratov win Nobel Peace Prize - Read more