Presenter: Gary Meo, Senior Vice President, Sales Director, Nielsen Scarborough
Mobile is now the primary access point to online retail for most U.S. consumers, and consumers are using
their mobile devices in every step of their shopping journey. Whether it’s finding inspiration from their favorite fashion blogger, comparing prices, or using in-store mobile checkout, shoppers’ reliance on their mobile devices continues to grow. With billions of dollars being poured into mobile advertising, changes in the ways consumers shop and buy pose a number of threats – and opportunities – for retailers and newspaper publishers alike.
This webinar will examine the trends among mobile shoppers and buyers, and the implications for newspaper publishers.
Specifically, we will look at:
- Shopping and buying behaviors by category and device
- The diversity of audience segments across devices
- Mobile shopping behaviors among various generations, especially millennials
- The role of social media in the mobile shopping experience
- Attitudes toward mobile advertising vs. other media
- Implications for newspaper publishers
The webinar will conclude with a brief overview of Nielsen Scarborough’s mobile audience measurement solution for newspaper companies and recommendations for monetizing mobile audience segments in your local market.
About Gary Meo:
Gary Meo, Nielsen Scarborough’s Senior Vice President, Sales Director for Newspaper Media is responsible for the sales and service of Nielsen Scarborough’s local-insights products to over 150 major metropolitan daily newspapers, alternative newsweeklies, magazines and dot.com companies nationwide.
Before joining Scarborough in 1995, Gary held marketing and research positions at Time Inc., People Weekly, LA WEEKLY, the Los Angeles Times and Hispanic Magazine.
Gary earned a BA degree from the State University of New York at Binghamton and is a graduate of the Executive Program in Management at UCLA’s John E. Anderson Graduate School of Business.
For more information or any questions, email Rich Schiekofer, NAA Senior Vice President of Business Development.
“Mobile Trends & The Changing Face of Retail” is on Thursday, March 24 at 1:00 PM EST.
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