Webinar: Maximizing Newspaper Political Advertising in a Record Spending Year

  • Staff
  • 02.04.2016

Presenter: John Kimball, Managing General Partner, Kimball Group

The 2016 General Election is about much more than who becomes the next president.  With nearly 75 percent of all election activity taking place at the county and local level, the opportunities for newspapers to drive a much larger share of this $11 billion political category is huge.  Most of it is taking place where the local newspaper has the highest brand recognition and influence – in your own backyard!

This webinar will show where to find the candidates and campaigns, and how to position the local newspaper with the best story about the power of your audience and their voting history. In addition, the webinar will cover how to simplify the buying process for candidates by putting simple packages together so the “Yes” decision is an easy one for them to make.

About John Kimball:

John Kimball has spent an entire working career in newspapers from The Detroit Free Press to The Denver Post to The North Jersey Media Group before coming to NAA in 1998 as chief marketing officer.  He retired in 2009 and has spent the last three elections helping newspapers grow political revenue from the paltry $50 million in 2000 to over $700 million in 2014.  He works with political consultant and guru, Tom Edmonds, and they are predicting that this is the year the industry could crack the $1 billion mark.

For more information or any questions, email Rich Schiekofer, NAA Senior Vice President of Business Development.

Maximizing newspaper political advertising in a record spending year” is on Thursday, February 4 at 1:00 PM EST.
*Log-in required. Please contact member services if you need your login information sent to you. 

Event Materials


  • Staff
Members of the News Media Alliance staff have contributed to this post.