Mostly Mobile: Newspaper Digital Audience Snapshot

  • Jim Conaghan
  • 04.04.2017

The audience engaged with newspaper-affiliated digital platforms topped 179 million adult unique visitors in January 2017, per an analysis of comScore data by the News Media Alliance.

FINAL_NewsMediaAlliance_AudienceSnapshot_January2017_Page_1Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, the data shows. For example, the number of adult unique visitors who used only mobile devices for news consumption increased 6.7 percent in January 2017 compared with the same month a year ago, while those using only desktop devices for the same purpose dropped 26 percent. Those who used both mobile and desktop devices increased by 8.2 percent.

Overall, the majority (53 percent) of adults who engaged with newspaper-affiliated digital platforms in January did so using only their mobile (smartphone or tablet) devices.

Click here to download the report.

Please contact Jim Conaghan, VP, Research, with questions or for more information.

ABOUT THE AUTHOR

  • Jim Conaghan
Jim is the Vice President of Research & Industry Analysis at News Media Alliance.