According to a new survey by CMO Council, 78 percent of respondents say that unintended associations with objectionable content, images, topics, audience or conversations have hurt their brand’s reputation. In addition, 33% of marketers say “Ad fraud and website traffic verification” keep them from using programmatic buying.
As publishers, you have the ability to mitigate their fears. Some 64 percent of consumers also admitted that they respond more positively when they see advertising on trusted news sites versus those that are viewed on social media, in questionable searches or on fake news site.
Entitled “Brand Protection From Digital Content Infection: Safeguarding Brand Reputation Through Diligent Ad Channel Selection,” the new report provides valuable insights from an online survey of more than 300 senior marketing decision makers.
News Media Alliance members can access the abstract for free and the full report at a discounted rate of $99.
Click here to access the report.